Articles
Tag: user centered design
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User Testing Belongs in the UX Process: Here's Why
Teams that include rounds of user testing before delivering to engineering work more efficiently and get better products to market more quickly.
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Developing a Customer Obsession Culture
The one sure way to take care of your customers is to respect their time.
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Design Through Customer Use
Digital makes it so much easier to design based on how the things we create are being used. In a complex, rapidly changing world, there is no better strategy. Don’t design the experience. Design for the experience. Don’t design to control. Design to give control.
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Journal from an Intranet Voyage: Assembling the Crew
When we last left our band of intrepid explorers of employee experience, I had explained our "big tent" strategy of inclusion along with how the cupcake approach to product strategy would be used to counter inclusion's seemingly inseparable compatriot, longer timelines.
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Journal from an Intranet Voyage: Tents and Timing
In my last journal entry, I chronicled the beginning of my enterprise's efforts to re-envision the company intranet and detailed our team's strategy to change the conversation around the intranet program and its priority relative to projects with more compelling returns on investment.
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Journal from an Intranet Voyage: Changing the Conversation
As I recently have been afforded the opportunity to help my enterprise improve our intranet, I've decided to chronicle this effort in a series of articles over the course of the journey. Before I begin, a little context.
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Think User Experience is About Creating Great Designs? Think Again!
Some people think User Experience (UX) is about creating great designs. It is not. Would you like to know who thinks that? People outside UX, Interaction Designers, Graphic Designers, UX novices and mediocre UX practitioners. Some people think UX is about creating empathy with your users. It is not.
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Search and Find - A User-Centric Approach to Customer Satisfaction
For several years, usability guru Jakob Nielson has had “bad Search” as his number one “Top 10 mistakes in web design.” The reasons for this are obvious.
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