Articles
Tag: wendy boucher
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Here's What Customer Marketing Will Look Like in the Very Near Future
Customer marketing is going to play an increasingly important role in how B2B companies do business.
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Has Account-Based Marketing Made Sales Development Reps Obsolete?
Account-based marketing has moved beyond the hype within the last three years to become the new 'agent for change.'
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Traditional Inbound Marketing vs. ABM Buying Personas
Creating a successful customer life cycle involves a multidisciplinary approach.
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