The Wire (Page 273)

Solutions by Text, a compliance-first provider of enterprise text messaging solutions focused on consumer financial services, today announced an integrated partnership with AKUVO, creator of Aperture, a cloud-based collections platform. The partnership will enable AKUVO's community of credit unions, banks, and fintechs to leverage Solution by Text's FinText(™) platform to maximize productivity and results.

Sendoso, the global industry leader in direct marketing automation, today announced the launch of an enhanced partner program to provide greater support and more transparent benefits for its agency and technology partners. The updated program includes new payout and commission percentage and tiering structure to allow for a more formalized partner program.

Recently, at Adobe Summit – the world’s largest Digital Experience Conference – Prada Group and Adobe (Nasdaq:ADBE) announced an enhanced partnership to enable real-time personalization and increase revenue, elevating the global luxury group’s customer experiences across all digital and physical retail properties. The partnership spans Prada Group’s range of brands, including Prada, Miu Miu, Church’s, Car Shoe, Pasticceria Marchesi and Luna Rossa. “Today we are happy to announce a new and important step towards our fruitful collaboration with Adobe, with the adoption of their unique customer data platform, to further evolve the retail experience across all our brands,” said Lorenzo Bertelli, marketing director and head of CSR at Prada Group. “This will ensure we are able to engage and connect with each customer in the right place, at the right time and with the right content.” “At the heart of Prada Group’s identity is a passion for innovation, and a focus on the customer experience,” said Luc Dammann, president of EMEA at Adobe. “The luxury retail sector is at the forefront of digital innovation, and Adobe’s partnership with Prada Group will enable them to expand their distinctive style and storytelling through real-time personalized customer experiences across in-store and digital worlds.” Prada Group will leverage Adobe Real-Time Customer Data Platform and Adobe Journey Optimizer, part of Adobe Experience Cloud, to combine vast amounts of existing data, creating unified customer profiles and delivering personalized experiences across any channel in real time.

Performance marketing automation platform Phonexa will further merge and cultivate its tech and digital marketing communities during MailCon 2023 at the Caesars Forum in Las Vegas from April 17 to 19. Owned, operated, and powered by Phonexa, MailCon is the world's preeminent email and omnichannel marketing conference and a niche community connecting thousands of marketing professionals with the latest technology, trends, and strategies around email marketing, marketing automation, and mobile and omnichannel marketing.

One AI, a platform that enables businesses to utilize the world's best generative AI in their products and services, has announced its AI solution for CRM companies and enterprise customers. One AI's multilingual AI capabilities can be tuned to meet specific customer needs and integrated into any existing CRM system, in days.

OmniScale Media, a full-service media agency specializing in driving awareness and adoption for advanced computing technology companies, today announced a new partnership with SC23, the ACM/IEEE International Conference for High Performance Computing, Networking, Storage, and Analysis. The partnership aims to elevate the visibility and reach of the SC23 conference, taking place in Denver, CO on November 12-17, 2023.

Sixty-percent of marketing leaders believe collecting first-party customer data with an appropriate balance of customer value exchange and privacy will become more challenging in 2023, according to a survey by Gartner, Inc. A Gartner survey of nearly 400 marketing leaders conducted in November and December 2022 revealed that 85% of respondents have implemented a formal policy to manage customer data, yet privacy remains an ongoing challenge.

Businesses with strategic email marketing campaigns connect brands to customers while encouraging sales, brand awareness, and conversions. With recent economic uncertainty, having clear marketing initiatives with reliable ROI outcomes is an essential factor for 2023 planning.

Aetina teams up with CVEDIA to launch advanced AI-powered video analytics solutions for enhanced public safety, smarter cities and safer traffic networks. The solutions involve Aetina's embedded computers built with the latest NVIDIA® Jetson Orin™ system-on-modules (SoMs) and CVEDIA's synthetic AI models, enabling low-latency object and human motion detections at the edge.

Qualtrics (Nasdaq: XM), the leader and creator of the experience management category, and Twilio, the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, are expanding their partnership and introducing a new no-code connector that allows real-time data sharing and integration between the Twilio Segment customer data platform (CDP) and Qualtrics’ Experience iD (XiD). The combined view of operational engagement data like content engagement, purchases, user logins and cart abandonments in Twilio Segment with qualitative data like customer satisfaction and effort scores in XiD creates richer customer profiles and more actionable insights.