The Wire (Page 281)

Lokko Labs LLC introduces Wraith Docs, a powerful AI-writing assistant for Google Docs designed to help users create high-quality content with ease. Inspired by the growing number of AI-generated texts that require further editing, Wraith Docs is a free add-on that features advanced writing and SEO tools. "After seeing so much AI-generated text that still requires tons of human editing to be considered high quality, I wanted a way to quickly and easily refine and enhance content," said Bob Swinson, founder of boutique software company Lokko Labs LLC. "With Wraith Docs, we're offering a new level of AI-powered assistance that can help users create high-quality content with ease." With a range of features designed to enhance writing and improve SEO, Wraith Docs allows users to easily expand upon ideas, simplify text, paraphrase content, and sprinkle in target keywords.

RFPIO, the leading response management platform, today announced it will offer generative AI capabilities within its software to help marketing, sales, finance and security professionals create and edit proposals, questionnaires and other responses that play a vital role in revenue growth and risk mitigation for their organizations. RFPIO believes generative AI has enormous potential to help response teams automate simple and repetitive tasks, while freeing more time for strategy, creativity and customer engagement.

PPC Agency Guide, a leading provider of digital advertising solutions, has announced the launch of a new portal dedicated to helping businesses select the right PPC agency. The new portal is designed to simplify the process of finding and choosing a PPC agency that fits a business's unique needs and goals.

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of Authentic Direct ™, a solution allowing digital publishers to proactively and automatically align with advertiser brand suitability settings on direct campaigns. A new era of direct advertising campaign automation, Authentic Direct eliminates impression waste caused by brand suitability violations, ultimately improving operational efficiency and maximizing advertising revenue. “Direct campaigns require constant back and forth communication between publishers and advertisers to ensure success,” said Mimi Wotring, Senior Vice President of Publisher Sales and Client Services at DoubleVerify. “Brand safety and suitability is consistently raised as a top priority between the two, often negatively impacting relationships and driving down overall success of direct advertising.

HireClix, a leading recruitment marketing services company, today launched its Career Site solution to provide enterprise-sized organizations with an upgraded, dynamic career site experience for candidates on a modern, consumer-grade technology platform. The solution aims to solve the pain points that many talent acquisition professionals are facing in a tight labor market by providing the capability to offer a unique and customized design, as well as the ability to rapidly create and edit content.

LiveRamp (NYSE: RAMP), the leading data collaboration platform, today announced a new partnership with Adobe Real-Time Customer Data Platform (CDP), part of Adobe Experience Cloud, to natively offer the benefits of LiveRamp’s people-based identifier, RampID. Through a new LiveRamp app available in Adobe Exchange, marketers will be able to activate their customer data on RampID via downstream activation partners including DSPs, SSPs, CTV destinations, and other premium publishers.

Businesses can maximize their potential by efficiently advancing each opportunity towards a successful closure, regardless of their current stage, and getting the most out of their CRM with AesirX CRMaaS. AesirX CRM is the ultimate solution for all customer relationship management needs.

ON24 (NYSE: ONTF), a leading digital engagement platform that drives pipeline and revenue growth, today announced the launch of an AI engine that powers platform innovations to help enterprises use AI to generate content, scale personalized experiences, orchestrate actions, analyze audience behavior and surface prospect buying intent. Built on the ON24 platform’s foundation of first-party digital engagement data, the ON24 AI engine uses millions of human interactions gathered from over a decade of digital experiences to enable businesses to benefit from the efficiency of AI, without losing the authenticity of their brand.

Informatica (NYSE: INFA), an enterprise cloud data management leader, today launched the industry's only free cloud data loading, integration and ETL/ELT service - Informatica Cloud Data Integration-Free and PayGo. The new offering targets data practitioners and non-technical users such as in marketing, sales, and revenue operations teams to build data pipelines within minutes.

Brightcove Inc. (NASDAQ: BCOV), the most trusted streaming technology company in the world, today announced the launch of Brightcove Communications Studio, a new video-first solution designed to help HR and communications professionals build deeper relationships and better engage with their internal stakeholders. “Whether you have a hybrid, in-person or virtual working environment, we have all seen how vital it is to proactively communicate with internal stakeholders regardless of location or language. Companies are looking for the most powerful ways to engage, inform, educate and inspire employees, shareholders, franchisees and partners,” said Marty Roberts, Senior Vice President of Product Strategy and Marketing for Brightcove. “A video-first strategy for internal communications can be a powerful tool to build and retain stronger connections with all stakeholders globally.” Brightcove Communications Studio is a customizable solution providing a branded and seamless experience to reach and engage stakeholders, both internally and externally.