The Wire (Page 287)

Alchemer – a global leader in experience management and enterprise feedback technology – today announced the launch of Alchemer Workflow. Alchemer Workflow leverages Alchemer’s award-winning heritage to deliver the fastest, easiest, most effective way to close the feedback loop with customers and employees.

Sendoso, the leader in direct marketing automation, today announced the addition of a new Go-To-Market Leadership Team to continue the strong momentum the company achieved in 2022. The additions come on the heels of Sendoso’s Elevate Conference, an exclusive customer event where more than 200 brands and marketers across the industry converged to share marketing strategies to help drive growth and enhance customer satisfaction in 2023.

Digital experience company Acquia announced new Acquia Customer Data Platform (Acquia CDP) tiers and partner models, expanded industry focus, and configurability to meet the needs of organizations of all sizes. The most demanding retailers and consumer brands in the world have long chosen Acquia CDP to manage data required to power personalized customer experiences.

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the global launch of the industry’s first-ever scalable solution to verify viewability on Connected TV (CTV). This expansion of viewability enables advertisers to measure delivery of the DV Authentic Ad ™ – a proprietary, MRC-accredited metric that ensures consistent media quality across environments – on CTV.

AiAdvertising, Inc. (OTC: AIAD), a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) for today's marketing leaders, has become the first to uncover ChatGPT’s commercial applications in AdTech. The Company leverages its PersonaAI signals and insights to power automated ChatGPT, enabling the PersonaAI to become more informative and more targeted.

FindMine, the leader in AI-powered content creation for brands, today announced the opening of a Paris office. The new office will better enable FindMine to address the untapped potential of the market in Europe, where a growing number of European brands and retailers are embracing digital and omnichannel strategies.

Small advertisers can now protect their online advertisements from click fraud free of charge thanks to Polygraph’s “no cost” click fraud detection and prevention offer. “We are offering our click fraud detection and prevention service free of charge to advertisers who receive up to 500 ad clicks every month,” said Trey Vanes, Polygraph’s head of marketing. “Small advertisers will see who’s generating fake clicks on their ads, how they’re doing it, and how to prevent it.” Vanes says advertisers will not be charged if their advertising traffic exceeds 500 clicks per month. “Advertisers have two options if their advertising traffic exceeds 500 ad clicks every month,” said Vanes. “Polygraph can either ignore the excess clicks, in other words, they won’t be checked for fraud, or advertisers can upgrade their accounts to one of our paid packages, which starts at $50 per month for unlimited websites.” According to Vanes, everyone who advertises online needs to use a click fraud detection and prevention service. “We see a lot of click fraud on the various ad networks,” said Vanes. “A major ad network appears to be doing no click fraud detection at all, which means it’s a free-for-all for scammers who want to steal money from advertisers.” “It’s important you protect yourself, and don’t rely on the ad networks to do it for you, as they earn money from every click, real or fake,” added Vanes. Polygraph uses cutting-edge technology to detect click fraud, so advertisers can quantify how much money is being stolen.

USA TODAY, part of Gannett Co., Inc. (NYSE: GCI), announced The Farmer’s Dog, a brand that made its Super Bowl debut this year, the winner of the 35 th USA TODAY Ad Meter competition, presented by Kia Motors. The “Forever” commercial portrays the life-long journey and bond between a puppy and its owner progressing through decades and milestones together.

Advert and tracker-free search engine Neeva has today launched NeevaAI in Europe, which harnesses the power of artificial intelligence (AI) to deliver an experience that combines the best of large language models such as ChatGPT with the authority and timeliness of search. Following a successful beta launch in the US in December 2022, NeevaAI is available to Free Basic and Premium users across the world from today.

Life is long. Your last canceled customer could be your biggest customer down the line.