The Wire (Page 292)

Sarah Halvorsen joins recruiting leader McKinley Marketing Partners Halvorsen to help lead sales efforts as company continues its growth Sarah's reputation as both a thought and sales leader in marketing and recruitment makes her an ideal fit for our team.” — Michelle J. Boggs, Co-Founder and CEO ALEXANDRIA, VA, UNITED STATES, February 1, 2023 / EINPresswire.com / -- McKinley Marketing Partners, the recruiting leader in the marketing professionals and creative services space, announces the addition of Sarah Halvorsen as the Director of Account Management.

3 Media Web, an award-winning website design and digital marketing agency, today announced its sale to two of its executives Jess Hennessey, Chief Executive Offer, and Mary Novick, Chief Financial Officer. “My partner Sara Spector-Brown and I will continue with the company in a more limited capacity for the foreseeable future to ensure that the ownership transition and the same team and culture remain in place” says Founder, Marc Avila. Moving forward will be business as usual in many ways, as all agreements and pricing will remain the same. “Marc, Sara, Mary, and I have worked for over a year to set the company on a successful course for the future and plan for this transition,” says Hennessey. “We have been happy to be part of a fantastic team, led by a great founder, who had a vision for what he wanted the agency to become.” Led by Hennessey and Novick, 3 Media Web will continue to build on its twenty-two years of success. “We look forward to taking the company to new heights while preserving the quality and culture that clients and employees expect,” shares Novick. “I am excited to see what the future holds for the business and grateful to all of our clients, employees, and partners for their support.” “Keep an eye on 3 Media Web; they are on a roll,” concludes Avila.

Lytics, a next generation customer data platform (CDP), today announces the launch of a new clean room solution powered by Google's BigQuery and BigQuery’s Analytics Hub. With ever-changing and increasingly strict regulations regarding data privacy, organizations that need to share data with business partners need to be able to do so in a way that avoids duplicating and moving data, and that allows for only certain data elements to be shared.

Bain & Company today announced its acquisition of Umbrage, a Houston-based digital product studio that partners with its clients to design, develop, and scale world-class software solutions. The announcement comes as new digital business models are increasingly being enabled by new developments in enterprise software, and companies are seeking new avenues to unlock growth.

After driving over $680 million in additional revenue for retailers in 2022, Granify is removing the burden of requiring developer and technical resources for retailers to rapidly test ideas and personalize the shopping experience. EDMONTON, Alberta--(BUSINESS WIRE)-- #customerexperience --Granify Inc., acclaimed for its innovative conversion optimization platform, has announced the launch of Granify Rapid Personalization (GRP).

Digital Advertising Global Market Report 2023 – Market Size, Trends, And Global Forecast 2023-2032 The Business Research Company's Digital Advertising Global Market Report 2023 – Market Size, Trends, And Global Forecast 2023-2032 The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 2032” — The Business Research Company LANDON, GREATER LANDON, UK, February 1, 2023 / EINPresswire.com / -- The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 2032 The Business Research Company’s “Digital Advertising Global Market Report 2023” is a comprehensive source of information that covers every facet of the digital advertising market. As per TBRC’s digital advertising market forecast, the global digital advertising market size is expected to grow to $209.43 billion in 2027 at a CAGR of 3.1%.

Bhavesh Verma, Author: Fundamentals of Digital Marketing From understanding the basics of digital marketing to exploring the opportunities it provides, this book discusses the potential of digital marketing. INDIA, February 1, 2023 / EINPresswire.com / -- A new book has been launched that provides a comprehensive overview of the 'Fundamentals of Digital Marketing'. ‘Fundamentals of Digital Marketing’ is a comprehensive guide for business owners, marketing professionals, and students who want to learn the basics of digital marketing and learn how to apply them in real-life situations.

Marin Software today announced a new integration with Yahoo to enable enhanced campaign buying and optimization for advertisers. Through the integration, brands can now include Yahoo DSP campaigns within the MarinOne Platform, making the management, measurement and optimization of holistic, omnichannel campaigns easier than ever.

Observe.AI, the live conversation intelligence platform for contact centers, today announced the launch of its new Real-Time AI product suite – designed to help agents succeed at every customer interaction and boost productivity with live guidance, supervisor coaching, and automated actions for after-call work.

Artificial Intelligence (AI) has taken the world by storm. The upcoming years will see more powerful versions of AI-enabled tools used in digital marketing, content creation, and various industries.