CMSWire Advisory Board
The CMSWire Advisory Board is comprised of industry leaders and practitioners in the fields of digital experience, customer experience and digital marketing. The first board served between September 2015 and December 2016, our second board served between April 2017 and June 2018, our third board served from late 2018 through 2019, our fourth board served from 2020 until June 2021 and our fifth board served in 2021 and all of 2022.
Our current board supports CMSWire and its CMSWire Connect event.
Mission Statement
The Advisory Board's mission is to support CMSWire's and the CMSWire Connect conference’s commitment to quality content and a vibrant community of business professionals.
Vision Statement
Gain a better understanding of the trends, drivers and priorities shaping our readers’ and event attendees’ businesses so we can improve how we report, write and present news for CMSWire and how we produce content experiences for CMSWire Connect.
Introducing Our Advisory Board
The following thought leaders comprise our sixth board, which began in the first quarter of 2023. The board provides input, advice and feedback to the CMSWire Editorial and CMSWire Connect Events staff on current trends and topics related to digital customer experience technologies and strategies.
Marina Segal
Marina Segal is a senior executive with over 15 years of experience in the media industry, focusing on digital and streaming media. She is a dedicated customer experience leader at Paramount Global, where she has worked for nine years. As vice president of operations & customer experience, Marina successfully manages a global customer experience team supporting subscription apps, such as Paramount+ International, as well as free ad-supported products such as Pluto TV and other AVOD brands within Paramount’s brand portfolio.
In addition to customer experience, Marina oversees partnerships with several engagement vendors used by Paramount to allow marketing teams to build stronger relationships with their viewers. Prior to her work at Paramount, Marina worked in Content Strategy & Acquisition at Verizon, where she focused on negotiating and structuring agreements with content providers for mobile video and other Verizon digital offerings. Marina began her career in Finance, focusing on media and telecom. Marina holds an MBA from the Wharton School and a Bachelor's degree from the Wharton School and Engineering School, University of Pennsylvania.
Jeb Dasteel
Jeb operates Dasteel Consulting and the Customer Strategy Alliance, focusing on advising Chief Customer Officers and helping organizations develop or refine their customer strategy. He previously served as the global Chief Customer Officer for Oracle from early 2008 to September 2019.
Jeb is a seasoned executive with extensive experience in marketing, sales, communications, business transformation, and cloud computing. Prior to Oracle, Jeb was a Principal Consultant with Gemini Consulting. In that role, he advised Fortune 500 organizations on defining and implementing business and IT strategies, working with firms including Advanced Micro Devices, Bridgestone Firestone, Canadian Pacific Railway, and Caterpillar.
Before Gemini, Jeb worked in materials management, supply chain management, and international subcontracts for Loral Corporation and General Dynamics. Jeb published the book, “Competing for Customers — Why Delivering Business Outcomes is Critical in the Customer First Revolution” in 2016. He has also written numerous articles and blog posts on Customer Success and Customer Centricity. He is also a CMSWire Contributor.
Shri Nandan
She champions digital cultures that thrive at the intersection of relevant technology and customer-centric content. Across diverse industries ranging from pharmaceuticals to insurance and healthcare, her goal has been to drive digital transformation by building innovative ecosystems that feed on data and enable growth. When she is not being a digital evangelist, Shri spends her time training for centuries and writing terrible poetry.
Nichole Hinton
Nichole Hinton (formerly Nichole Devolites) is an award-winning speaker, mentor and practitioner of customer experience and operations. Having been in the tech industry for over 20 years, Nichole has had the honor and privilege of working with some of the most notable tech leaders in the world to solve challenges in the areas of sales, marketing, customer experience & operations.
During her tenure so far, her solutions and programs have resulted in nearly $500 million in additional revenue, an average renewal rate of 92%, and an average software upgrade rate of 95%. In July 2022, Nichole founded LYSI Holdings to provide her expertise to a wider range of organizations that seek to level-up in the aforementioned areas, as well as provide free mentor services to women in business.
In her free time, Nichole continues to expand her long-running blog, Inspiruption, travels the world with her other half, Mike, and enjoys great food, wine and whiskey. They reside with their Aussiedoodle, Angus, in Arizona. She is also a CMSWire Contributor.
Brian P. O'Neill
Brian is a global CX professional, and current chief client officer for Numerated, a Boston-based fintech delivering cloud-native digital lending solutions. Prior to his current role, he was EVP, head of global client engagement, at FIS where he led the Global Client Relations, Global Product Implementations, Professional Services, Client Outcomes and Learning Solutions teams for the Banking Solutions business segment.
With a career that has included executive leadership roles in Sales, Marketing and Operations, in Fintech, Healthcare Services, and Consumer Packaged Goods, Brian has been able to leverage these experiences in developing teams that focus on the employee and client experience to drive revenue expansion and client retention.
In early 2022, Brian was named the 2021 “Best in Biz” Customer Service Executive of the Year and he and his teams have been Recognized six years in a row by the Customer Service Institute of America (CSIA) from 2016 through 2021. Brian has also been an active member of the Leukemia & Lymphoma Society’s (LLS) "Team in Training" for nearly a decade, raising well over $100K over the years, and is a member of the LLS North Florida Board of Directors. He is also a CMSWire Contributor.
Brianna Langley Henderson
Brianna Langley Henderson is a customer experience strategist with over seven years of experience working in CX, marketing and public relations. She currently works as a regional CX strategist at Waste Connections, the third largest waste and recycling company in North America.
In this role, she speaks at several internal company conferences each year, and has been featured in prominent industry publications such as Waste360 and Waste Advantage Magazine. When she’s not busy monitoring and tailoring customer experiences, Brianna can be found spending time outdoors with her family or enjoying a good book. She is also a CMSWire Contributor.