Adam Mertz is the vice president, Marketing & Strategy at Act-On. Adam has more than 20 years marketing experience including leading Customer Marketing, Field Marketing and Product Marketing teams. He is an expert in B2B marketing strategies that range from branding to demand generation and expanding the customer journey. Adam is an oft-cited source on B2B product and marketing strategies, social network platforms, sales and marketing automation software, and digital marketing.
A Pragmatic View of Predictive Analytics
Transforming Connections in an Age of Digital Change
4 Ingredients to a Successful Social Web Strategy