Adele Sweetwood

Contributing Author
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Reporting from
Raleigh-Durham, N.C.
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Analytics, Digital Marketing
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As Senior Vice President of Global Marketing & Shared Services, SAS, Adele Sweetwood guides marketing strategy and go-to-market programs. Her responsibilities span field and digital marketing, demand generation, retention and event marketing, as well as advertising, content, search and social media. The author of The Analytical Marketer, Adele empowers over 400 marketers with data and analytics to grow revenue and optimize customer interactions.

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