Growing Beyond Agile: Adaptability for Today’s Marketing Landscape
Chris Parker, Founder, Managing Partner at S50, knows how lucky he is. As a senior in college back in 1989, he applied for an internship at something called a digital marketing agency. There was no public Internet then, no broadband or Wi-Fi…just Compuserve, Bulletin Boards, and a 24.4 bps modem. Digital Marketing was something this agency just decided it was going to create.
Things worked out. Now 30-plus years in, Chris has been running point on client strategies, business development, capability expansion and staff/agency operations for a series of successful agency groups, and having a blast doing so. Lucky guy indeed.Chris co-founded S50 (Scrum50) in 2014 with the learned motivation that great work, done efficiently and in close collaboration with clients could be a scalable model.