Cory Munchbach
CONTRIBUTING AUTHOR
Boston
COVERS
Customer Experience, Digital Marketing
Cory Munchbach serves as the COO at BlueConic. Prior to joining BlueConic she was an analyst at Forrester Research where she covered business and consumer technology trends and the fast-moving marketing tech landscape.
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Tweets by @corinnejamesCory's Recent Articles
- Focus Your Customer Journey Maps on Actions, Not Abstractions Feb 10, 2021
- 5 Growth-Focused Initiatives That Will Drive Customer Engagement in 2021 and Beyond Dec 7, 2020
- Operational Efficiency and Strategic Value: The New Currency for Martech Evaluation Aug 7, 2020
- Developing CDP Use Cases: A Guide for Marketers May 4, 2020
- Customer Journey 2.0: Implementing Lifecycle Marketing for 2020 and Beyond Oct 4, 2019
- Understanding the Myths and Realities of a True CDP Apr 22, 2019
- How GDPR and AI Turned Unified Data Into a Business Imperative Jul 10, 2018
- Marketers Are Missing the Point of GDPR — and the Opportunity Mar 1, 2018
- Marketing's Chicken or Egg Silo Problem Jan 16, 2018
- Marketers: Enough With the Platitudes Mar 29, 2017
- The Prisoner's Dilemma of Marketing and Digital Experience Apr 26, 2016
- Don't Be a Customer Data Hoarder Mar 21, 2016
- Poor Communication, Dumb Metrics and Selfish Wins Feb 26, 2016
- Behind Every Digital Experience is an Individual Consumer Jan 20, 2016
- Keep One Step Ahead of Your E-Commerce Competition Dec 22, 2015
- Reflecting on the Year in Marketing Technology Dec 14, 2015
- Digital Marketing: From Purpose to Competence May 18, 2015
- Marketing Automation: The Future is Out of Context Jun 9, 2014