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Cory Munchbach

Contributing Author
Cory Munchbach avatar
Reporting from
Boston
Covers
Customer Experience, Digital Marketing
Connect

Cory Munchbach serves as the COO at BlueConic. Prior to joining BlueConic she was an analyst at Forrester Research where she covered business and consumer technology trends and the fast-moving marketing tech landscape. 

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Cory’s Recent Articles

Editorial
Article
Digital Experience
Focus Your Customer Journey Maps on Actions, Not Abstractions
Editorial
Article
Digital Experience
5 Growth-Focused Initiatives That Will Drive Customer Engagement in 2021 and Beyond
Editorial
Article
Digital Marketing
Operational Efficiency and Strategic Value: The New Currency for Martech Evaluation
Editorial
Article
Digital Experience
Developing CDP Use Cases: A Guide for Marketers
Editorial
Article
Customer Experience
Customer Journey 2.0: Implementing Lifecycle Marketing for 2020 and Beyond
Editorial
Article
Digital Experience
Understanding the Myths and Realities of a True CDP