David Raab is founder and CEO of the Customer Data Platform Institute, a vendor-neutral organization that educates marketers about customer data management. Visit the Institute Web site www.cdpinstitute.org for papers, blog posts, directories, vendor comparisons, and more.
David is also principal of Raab Associates, a consultancy that helps marketers select and deploy the best technologies for their needs. He blogs extensively on industry issues at customerexperiencematrix.blogspot.com.
