Eddie Accomando, XM Scientist at Qualtrics, is an applied anthropologist who has 25 years of experience in the design, deployment, and maintenance of enterprise-wide CX programs. A strong methodological focus can be brought to bear on real-world programs, and he applies qualitative and quantitative research techniques to reveal insights that drive action within organizations. He is particularly interested in how language and culture influence the choices people make.
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Customer Experience
Lights, Camera, Action: The Final Step in Your Customer Survey Program
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Customer Experience
Fielding Your Customer Survey: Remember the 4 P's
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Customer Experience
How to Start Analyzing Before the Data Arrives
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Customer Experience
The Most Important Customer Survey Question
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Customer Experience
How to Choose the Right Sample for Your Customer Experience Projects
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Customer Experience
CX Projects vs. CX Programs: Why CX Professionals Confuse the Two