Ericka Podesta McCoy

CONTRIBUTING AUTHOR

Washington D.C.

COVERS

Digital Experience

CONNECT

Ericka is CMO at Resonate. A global marketing executive, Ericka is focused on enterprise growth and revenue management in the high-tech, telecom, manufacturing, energy, and hospitality sectors across North America, Europe and Asia. Her ability to envision and operationalize strategy is a hallmark of her leadership. She uses an agile approach to iterate, delivering effective and efficient growth. Ericka is a change-agent, experienced in leading organizations through digital transformation to seize emerging market opportunities. She’s a collaborative communicator, focused on building cross-functional teams that produce extraordinary results. She’s passionate about fostering creativity and innovation and is an evangelist for industry-leading digital marketing practices. Ericka emphasizes a data-driven, customer-centric approach to accelerate growth. Drawing on both B2B and B2C successes, she deftly combines strategic acumen, technological expertise, focused execution and rigorous analysis to deliver significant business impact.

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