Gerry McGovern

CONTRIBUTING AUTHOR

Dublin, Ireland

COVERS

Web Engagement, Content Strategy, Online Marketing

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Gerry McGovern is the founder and CEO of Customer Carewords. He is widely regarded as the worldwide authority on increasing web satisfaction by managing customer tasks.

Gerry has spoken, written and consulted extensively on web content management issues since 1994. His latest book The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online was published in 2010.

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If you are looking to submit press releases or other forms of news for consideration, the best approach is to email [email protected]. That is an actively monitored distribution list.

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Gerry's Recent Articles

• Collaborating With the Enemy Aug 13, 2018
• Keeping Digital Teams Happy vs. Keeping Customers Happy Aug 6, 2018
• Toxic Branding and How to Counteract It Jul 30, 2018
• Sometimes Chasing Volume Does Make Sense Jul 23, 2018
• Cult of Volume Destroys Customer Experience Jul 16, 2018
• Support and Service Is the Digital Brand Jul 9, 2018
• Qualitative Research: The Third Essential Customer Research Input Jul 2, 2018
• Observational Customer Research Jun 25, 2018
• The 3 Essential Sources of Customer Insight Jun 18, 2018
• Quick Links, Slow Links and Bad Navigation Design Jun 11, 2018
• Agility, Cupcakes and the Rise of the Customer as Designer Jun 4, 2018
• Customer Feedback Drives the Agile Organization May 29, 2018
• Principles of Humility May 21, 2018
• Humility: Developing an Old Skill for a New Age May 14, 2018
• The Organization-Centric Universe May 7, 2018
• Develop a Customer Obsession Culture Apr 30, 2018
• Design Navigation for Clarity and Fidelity Apr 23, 2018
• Navigation Design: Twins and Minimalism Apr 16, 2018
• Design Navigational Momentum and Unity Apr 9, 2018
• Trust Versus Use Apr 2, 2018
• Why Enterprise Software Fails (And What to Do About It) Mar 26, 2018
• Measure Customer Use of Things, Not Customer Satisfaction With Things Mar 19, 2018
• Why Organizations Are Still so Bad at Findability Mar 12, 2018
• The Most Powerful Words Are Often Not Searched For Mar 5, 2018
• If Google Wanted to Get Found in Google Feb 26, 2018
• Complexity Is Making Many Experts Redundant Feb 20, 2018
• Developing a Customer Obsession Culture Feb 12, 2018
• Dear AVG, I'm Just Going to Have to Let You Go Feb 5, 2018
• Quality Information Requires Quality People Jan 29, 2018
• Organize Around the Customer Task Jan 22, 2018