Gerry McGovern

CONTRIBUTING AUTHOR

Dublin, Ireland

COVERS

Web Engagement, Content Strategy, Online Marketing

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Gerry McGovern is the founder and CEO of Customer Carewords. He is widely regarded as the worldwide authority on increasing web satisfaction by managing customer tasks.

Gerry has spoken, written and consulted extensively on web content management issues since 1994. His latest book The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online was published in 2010.

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If you are looking to submit press releases or other forms of news for consideration, the best approach is to email [email protected]. That is an actively monitored distribution list.

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Gerry's Recent Articles

• The Great Personalization Con Dec 9, 2019
• If Advertising Was a Parent Dec 2, 2019
• Google: From 'Don't Be Evil' to 'Be Evil' Nov 25, 2019
• Static or Database: Our Love of Complexity Nov 18, 2019
• The Department of Useless Images Nov 12, 2019
• Are Your Web Metrics Reliable? Nov 4, 2019
• Governments' Key Competitor Is Complexity Oct 28, 2019
• Branding Doesn't Have to Be Propaganda Oct 21, 2019
• UX Without the User Oct 14, 2019
• Major Usability Problems Require Less People to Identify Oct 7, 2019
• The Psychology of Cheap Sep 16, 2019
• Digital Is Garbage Sep 9, 2019
• Understanding Digital Speed Aug 26, 2019
• SurveyMonkey: When Support Overcomes Poor Design Decisions Aug 19, 2019
• The Patterns Evident in Top Tasks Research Aug 12, 2019
• Fallible Data Aug 5, 2019
• The 3 Elements in Understanding Your Customers Jul 29, 2019
• Are Your Customers Low or High Information? Jul 22, 2019
• Mental Strain of Delivering Excellent Service Jul 15, 2019
• As the Web Matures, Search Behavior Changes Jul 8, 2019
• Top Tasks Shortlisting Jul 1, 2019
• Words Still Matter (Even in IT) Jun 24, 2019
• Net Promoter Score Metrics Are Not Enough Jun 17, 2019
• Content Is Service, Service Is Content Jun 10, 2019
• Poor Customer Experience Is Not an Accident Jun 3, 2019
• Too Many Managers May 28, 2019
• Making the Customer Part of the Culture May 20, 2019
• Digital Contributing to Climate Crisis May 13, 2019
• Competition Versus Collaboration May 6, 2019
• Service for Some, Slavery for Others Apr 29, 2019