Gerry McGovern

CONTRIBUTING AUTHOR

Dublin, Ireland

COVERS

Web Engagement, Content Strategy, Online Marketing

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Gerry McGovern is the founder and CEO of Customer Carewords. He is widely regarded as the worldwide authority on increasing web satisfaction by managing customer tasks.

Gerry has spoken, written and consulted extensively on web content management issues since 1994. His latest book The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online was published in 2010.

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Gerry's Recent Articles

• From Building Trust to Building Use Oct 17, 2017
• Metrics Drive Behavior and Culture Oct 9, 2017
• Why Government Must Care About Customer Experience Oct 2, 2017
• Dashboards and Other Meaningless Forms of Navigation Sep 25, 2017
• Service Culture in Action Sep 5, 2017
• The Sad Story of a Lonely Piece of Content Aug 28, 2017
• We Need Genuine Customer Experience Metrics Aug 21, 2017
• The Need for Diversity and Collaboration in Coding and Design Aug 14, 2017
• Men Are Emotional, Women Are Rational Aug 7, 2017
• The Caring Economy: Careers of the Present and Future Jul 31, 2017
• Young People Are Skeptical, Connected and Happy Jul 24, 2017
• The New Zealand All Blacks Are the Ultimate Committee Jul 17, 2017
• Reward Outcomes, Not Inputs Jul 10, 2017
• The Customer-Centric Universe Jul 5, 2017
• Evidence, Not Ego, Must Drive Digital Transformation Jun 26, 2017
• When to Hide and Show Navigation Jun 19, 2017
• It Pays to Pay Attention to Current Customers Jun 12, 2017
• Managing in a Post-Trust World Jun 5, 2017
• New Opportunities for Internal Communicators May 30, 2017
• Your Digital Interface Is Your Brand May 22, 2017
• Optimizing Internal Efficiency Versus Customer Experience May 15, 2017
• The Customer Is Now the Advertiser May 8, 2017
• Customer Journeys Need to Be Defined by Customers May 1, 2017
• Customer Obsession Defines Amazon and Digital Apr 24, 2017
• High Traffic Does Not Equal Good Customer Experience Apr 17, 2017
• What the Pepsi Ad Tells Us About Millennials Apr 10, 2017
• Employees Are Looking for Experiences Too Apr 3, 2017
• Wasting Time Is the Worst Customer Experience Mar 27, 2017
• Bridging the Great Organization-Customer Divide Mar 20, 2017
• The Surreal, Crazy World of Branding Mar 13, 2017