Gerry McGovern

CONTRIBUTING AUTHOR

Dublin, Ireland

COVERS

Web Engagement, Content Strategy, Online Marketing

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Gerry McGovern is the founder and CEO of Customer Carewords. He is widely regarded as the worldwide authority on increasing web satisfaction by managing customer tasks.

Gerry has spoken, written and consulted extensively on web content management issues since 1994. His latest book The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online was published in 2010.

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If you are looking to submit press releases or other forms of news for consideration, the best approach is to email [email protected]. That is an actively monitored distribution list.

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Gerry's Recent Articles

• Navigation Design: Twins and Minimalism Apr 16, 2018
• Design Navigational Momentum and Unity Apr 9, 2018
• Trust Versus Use Apr 2, 2018
• Why Enterprise Software Fails (And What to Do About It) Mar 26, 2018
• Measure Customer Use of Things, Not Customer Satisfaction With Things Mar 19, 2018
• Why Organizations Are Still so Bad at Findability Mar 12, 2018
• The Most Powerful Words Are Often Not Searched For Mar 5, 2018
• If Google Wanted to Get Found in Google Feb 26, 2018
• Complexity Is Making Many Experts Redundant Feb 20, 2018
• Developing a Customer Obsession Culture Feb 12, 2018
• Dear AVG, I'm Just Going to Have to Let You Go Feb 5, 2018
• Quality Information Requires Quality People Jan 29, 2018
• Organize Around the Customer Task Jan 22, 2018
• Designing for Simplicity of Use Jan 16, 2018
• When Organizational Strategy Ruins Customer Experience Jan 8, 2018
• From User to Customer, From Silo to Experience Dec 18, 2017
• Developing a Circle of Customer-Organization Feedback Dec 11, 2017
• Design Has Become a Continuous Activity Dec 4, 2017
• Customer Experience Continues to Get Worse Nov 27, 2017
• We Must Measure Customer Time Nov 22, 2017
• Diversity, Polarization and Connectivity Nov 13, 2017
• Google Maps and Its Unintended Consequences Nov 6, 2017
• What We Think Are Facts Are Often Wrong Oct 23, 2017
• From Building Trust to Building Use Oct 17, 2017
• Metrics Drive Behavior and Culture Oct 9, 2017
• Why Government Must Care About Customer Experience Oct 2, 2017
• Dashboards and Other Meaningless Forms of Navigation Sep 25, 2017
• Service Culture in Action Sep 5, 2017
• The Sad Story of a Lonely Piece of Content Aug 28, 2017
• We Need Genuine Customer Experience Metrics Aug 21, 2017