Gerry McGovern

CONTRIBUTING AUTHOR

Dublin, Ireland

COVERS

Web Engagement, Content Strategy, Online Marketing

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Gerry McGovern is the founder and CEO of Customer Carewords. He is widely regarded as the worldwide authority on increasing web satisfaction by managing customer tasks.

Gerry has spoken, written and consulted extensively on web content management issues since 1994. His latest book The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online was published in 2010.

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Gerry's Recent Articles

• Perverse Incentives Create Perverse Behavior Feb 11, 2019
• Use and Convenience Replace Trust and Security Feb 4, 2019
• The Changing Nature of Trust Jan 28, 2019
• The Web Is a Pattern of Human Behavior Jan 22, 2019
• Top Tasks Are the Invisible Gorilla Jan 14, 2019
• Fake Metrics: Impressions Are the New Hits Jan 2, 2019
• The Dark Side of Simplicity Dec 17, 2018
• Customer Experience Is Stressful Dec 10, 2018
• Customer Experience Trends for 2019 Dec 3, 2018
• No, We Don't Really Care About Your Privacy Nov 26, 2018
• No, I Don't Want to Take Your Survey Nov 19, 2018
• Marketing: The Truly Original Fake News Nov 12, 2018
• A Better Digital Experience for Irish Health Nov 5, 2018
• The Accidental Discovery of Top Tasks Oct 29, 2018
• The Reemergence of Collaborative Cultures Oct 15, 2018
• Change Is Hard But Not Impossible Oct 8, 2018
• Is Trust and Empathy Overrated? Oct 1, 2018
• Truth, Trust and the God Complex Sep 24, 2018
• Branding Manipulation Sep 17, 2018
• Trust Corrupts. Ultimate Trust Corrupts Absolutely Sep 10, 2018
• Complexity and Networks Favor Teams Sep 4, 2018
• Collaborating With the Enemy Aug 13, 2018
• Keeping Digital Teams Happy vs. Keeping Customers Happy Aug 6, 2018
• Toxic Branding and How to Counteract It Jul 30, 2018
• Sometimes Chasing Volume Does Make Sense Jul 23, 2018
• Cult of Volume Destroys Customer Experience Jul 16, 2018
• Support and Service Is the Digital Brand Jul 9, 2018
• Qualitative Research: The Third Essential Customer Research Input Jul 2, 2018
• Observational Customer Research Jun 25, 2018
• The 3 Essential Sources of Customer Insight Jun 18, 2018