Ian Truscott
CONTRIBUTING AUTHOR
London
COVERS
Web CMS, Digital Marketing
Ian is currently the Executive Strategy Director at B2B Agency appropingo and editor of Rockstar CMO.
Ian has a deep understanding of the marketing technology market, from the software vendors that create it to the people that buy and use it from his experience as a developer, sales engineer, product marketer and in leadership positions as a VP, CTO and CMO. Experience that forms the insight he shares here, as a trusted advisor to his clients and as a passionate speaker and writer.
Please Note
If you are looking to submit press releases or other forms of news for consideration, the best approach is to email [email protected]. That is an actively monitored distribution list.
Ian's Recent Tweets
Tweets by @iantruscottIan's Recent Articles
- We May Never Go Back to Work as We Know It (and That's OK) Apr 16, 2020
- Is it Time We Declutter CMS? Jan 27, 2020
- Salesforce CMS – The Trojan SharePoint of our Time? Dec 11, 2019
- A 6-Step B2B Influencer Marketing Program Oct 2, 2019
- Content Marketing Content Hubs, A Safe Space to Meet Your Audience Sep 16, 2019
- Sitecore Acquires an 80-Person Services Company and the WCM World Loses Its Mind May 13, 2019
- Sorry, There’s No Secret Shortcut for Measuring Customer Experience May 1, 2019
- Does Marketing Really Need All the Shiny Bells and Whistles? Nov 16, 2018
- Choosing a DX Platform: Shrink-Wrapped Chicken Sandwich or Pastrami on Rye? Oct 3, 2018
- DX Procurement: Are You Buying Frankenstein's Monster or the Bionic Man? Sep 26, 2017
- Happy 21st Birthday Web CMS May 23, 2017
- Is Agile Marketing a 'Thing' or Just Business as Usual? Feb 27, 2017
- How to ACE Content Marketing in 2017 Jan 27, 2017
- Software Buyers: Beware Vendors and Their 'Rooms' Dec 7, 2016
- Alterian's Fate After SDL: Cast Adrift or Smooth Sailing? Dec 2, 2016
- What Do CMOs Want? Oct 27, 2016
- In Defense of Content Marketing Oct 21, 2016
- Website Redesign Exposes the Bones of a Website Project Oct 12, 2016
- Choosing a Web CMS Platform: How to See Beyond the Hype Sep 20, 2016
- Why Buy a Web CMS If You Don't Plan to Maintain It? Sep 13, 2016
- Selecting a Web CMS for the Long Run Sep 6, 2016
- How to Break the Web CMS Replacement Cycle Aug 30, 2016
- The Fine Line Between Privacy and Convenience Jul 21, 2015
- Navigate Customer's Emotions with Content Marketing Sep 29, 2014
- Forget the Channels, Focus on the People Jul 10, 2014
- Put on Your Content Marketing Helmet - It's a Content Explosion Aug 6, 2013
- Four Reasons Why You Should be Thinking About Customer Journeys May 15, 2013
- Customer Communities: Build it and They Will Come? Or Move to Their House? Apr 3, 2013
- Navigating the 3 C's of Customer Experience - Part 3: Control Feb 14, 2013
- Navigating the 3 C's of Customer Experience - Step 2: Content Jan 23, 2013