Ian Truscott
CONTRIBUTING AUTHOR
London
COVERS
Web CMS, Digital Marketing
An analyst, a marketer, a senior leader for various vendors and agencies, a former Director of the Content Management Professionals Association and current global head of marketing for censhare, Ian Truscott has worn all of these hats over a two decade career in digital marketing.
It is this rich background that Truscott brings to his articles on CMSWire, placing current industry trends into a broader perspective, providing practical advice for those struggling with web CMS procurement, deployment and the practice of content marketing.
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Ian's Recent Articles
- Does Marketing Really Need All the Shiny Bells and Whistles? Nov 16, 2018
- Choosing a DX Platform: Shrink-Wrapped Chicken Sandwich or Pastrami on Rye? Oct 3, 2018
- DX Procurement: Are You Buying Frankenstein's Monster or the Bionic Man? Sep 26, 2017
- Happy 21st Birthday Web CMS May 23, 2017
- Is Agile Marketing a 'Thing' or Just Business as Usual? Feb 27, 2017
- How to ACE Content Marketing in 2017 Jan 27, 2017
- Software Buyers: Beware Vendors and Their 'Rooms' Dec 7, 2016
- Alterian's Fate After SDL: Cast Adrift or Smooth Sailing? Dec 2, 2016
- What Do CMOs Want? Oct 27, 2016
- In Defense of Content Marketing Oct 21, 2016
- Website Redesign Exposes the Bones of a Website Project Oct 12, 2016
- Choosing a Web CMS Platform: How to See Beyond the Hype Sep 20, 2016
- Why Buy a Web CMS If You Don't Plan to Maintain It? Sep 13, 2016
- Selecting a Web CMS for the Long Run Sep 6, 2016
- How to Break the Web CMS Replacement Cycle Aug 30, 2016
- The Fine Line Between Privacy and Convenience Jul 21, 2015
- Navigate Customer's Emotions with Content Marketing Sep 29, 2014
- Forget the Channels, Focus on the People Jul 10, 2014
- Put on Your Content Marketing Helmet - It's a Content Explosion Aug 6, 2013
- Four Reasons Why You Should be Thinking About Customer Journeys May 15, 2013
- Customer Communities: Build it and They Will Come? Or Move to Their House? Apr 3, 2013
- Navigating the 3 C's of Customer Experience - Part 3: Control Feb 14, 2013
- Navigating the 3 C's of Customer Experience - Step 2: Content Jan 23, 2013
- Navigating the 3 C's of Customer Experience - Step One: The Customer Jan 7, 2013
- Is SharePoint Integration a Mandatory WCM Requirement? Aug 28, 2012
- Engaged, Collaborative Employees Require CXM Style Thinking Apr 10, 2012
- Web CMS Professionals, This Holiday, Spare a Hug for SharePoint Dec 21, 2011
- How Context Can Define a Great Online Customer Experience Jul 25, 2011
- Demystifying Web Engagement - Part 1 - Capabilities Oct 25, 2010
- WEM Perspectives: Have the Buzzword Magpies Stolen our "Engagement" May 6, 2010