Jason Michaels is the B2B Marketing Strategy Lead at Accenture Interactive. His direct experience with business-to-consumer and business-to-business marketing initiatives includes brand and product launches, repositioning, product development, and go-to-market strategies for Boeing, ConAgra, HP Enterprise, Intel, Lowe's, Microsoft, and other large international brands. Jason can be found at online via LinkedIn and Twitter.
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Customer Experience
B2B Buyer Loyalty Hangs in the Balance
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Digital Marketing
The CMO Challenge: Success Depends on Customer-Centricity and More Collaboration
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Customer Experience
B2B Customer Experience Is Catching Up, But Still Has a Long Way to Go
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Digital Marketing
3 Areas of Focus for Today's Data-Driven CMO
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Digital Marketing
Building Your MarTech Stack: Selection Strategies for Success