Jeff Nicholson
CONTRIBUTING AUTHOR
Boston
COVERS
Customer Experience, Digital Experience
Jeff Nicholson is the vice president of CRM Product Marketing for Pegasystems, where he leads the company’s CRM market vision and strategy. A recognized customer engagement thought leader, Jeff works closely with industry analysts and has been a frequent presenter at CRM industry events on subjects including consumer engagement strategy, customer analytics, digital marketing and customer journey best practice.
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Tweets by @jnicholson30Jeff's Recent Articles
- The CCPA Is Here … But How Can Businesses Prepare for What Lies Ahead? Feb 12, 2020
- Feeling the CCPA Heat? Sep 24, 2019
- Customer Service Friction: A Double-Edged Sword Jul 15, 2019
- CCPA Is Coming: Time to Wake Up and Smell the Legislation Apr 3, 2019
- California’s Data Privacy Law: Taking a Page from the GDPR Playbook Nov 29, 2018
- GDPR Is Here. So What Comes Next? May 25, 2018
- What the GDPR Will Mean for Your Bottom Line Jan 17, 2018
- Ready for the GDPR? Start Prepping With These Basics Nov 13, 2017
- Your Customer Experiences Won't Shine Without Empathy Apr 14, 2017
- The 7 Deadly Sins of Customer Journeys Oct 26, 2016