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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Agentic AI in CX: Friend or Foe of Human Agents?
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Editorial
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Email Marketing Underperforming? Let’s Troubleshoot It
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ALT TEXT The main stage at Twilio SIGNAL 2026 in San Francisco, with rows of empty red chairs facing a large center screen displaying the Twilio SIGNAL logo, flanked by two matching branded side screens under red and blue stage lighting.
Twilio Bets Its Infrastructure Layer Can Own the Agentic Customer Conversation
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A golden-brown Irish Setter rests its chin on a white desk, gazing upward with soulful eyes beside a laptop and a cup of pens.
The Best CX Teams Have Ditched the Help Desk for a 'Hope Desk'
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The Brand Strategy Gap That's Costing B2B Scale-Ups More Than They Realize
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Sierra Raises $950M at $15B Valuation, Eyes Transformation Beyond Customer Support
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The Martech Landscape Has Plateaued. The Real Crisis? What AI Exposes Underneath It.
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How AI Rewrote the CMO's Job: An Inside Look
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Before You Scale AI in Customer Experience, Fix These 5 Things
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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Where Agentic CX Pays Off First (And Why It’s Not Customer-Facing)15 Marketing Certifications That Can Help You Earn a Better SalaryThe Brand Strategy Gap That's Costing B2B Scale-Ups More Than They RealizeThe Chief Experience Officer Isn’t a Vanity Title. It’s a Leadership Test.Twilio Bets Its Infrastructure Layer Can Own the Agentic Customer ConversationMicrosoft Launches Real-Time Voice Agents, New Agentic Features Across Dynamics 365 CX Portfolio
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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