Editorial
Digital Marketing
Give Me Some Love: Ad Tech & Maslow's Hierarchy of Needs
John joined NetSeer from Shopping.com, where he ran the company's ad network, business development and merchant sales as VP and general manager of distributed commerce. Before that he managed ad products and the introduction of Yahoo SmartAds as VP of advertising products at Yahoo. Earlier in his career he was CEO at Covia, president of AdKnowledge and held executive posts and entrepreneurial residencies at Adobe and Apple. He holds a BS in Computer Science and Engineering from MIT. And back in the Jurassic Era of video games, John programmed the Atari Game Phoenix for the Atari 2600 system.