Latané Conant

Contributing Author
Latané Conant avatar
Reporting from
Digital Experience, Customer Experience

Latane Conant, Chief Market Officer at 6sense, isn’t your typical CMO. One lively conversation with her and you’ll quickly pick that up.

Latane thrives on variety, challenges and working with wicked smart people. Creating winning go-to-market strategies, effectively driving change internally and externally, incubating innovation, rocking a sales pitch, relentlessly watching the numbers, and motivating a global team is her perfect ‘typical day at the office.

Latane was instrumental in aligning sales and marketing in her previous position as CMO of Appirio, resulting in 5x more effective field marketing programs and a 300% increase in inbound leads. In her current role as Chief Market Officer at 6sense, she’s passionate about putting the power of AI, big data and machine learning in the hands of every member of the revenue team to help them accelerate predictable revenue growth.

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