Marshall Sponder


New York City, NY


Social Business, Web Measurement

For more than a decade, Marshall Sponder has influenced the development of the digital analytics field with his industry blog, WebMetricsGuru, which focuses on social media metrics and web intelligence. He is the author of Social Media Analytics and possesses considerable in-house corporate experience as a visionary at IBM and Monster, combined with contract work for Porter Novelli PR, small businesses and start-ups. Marshall developed and teaches various web intelligence courses at multiple universities, including Rutgers, FIT and Baruch, where he will be a Full Time lecturer at the college's Zicklin School of Business starting this fall. He is also leading the development and delivery of a groundbreaking course on Creating Viral Media at Rutgers using big data.

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