Rich Guth


San Francisco Bay Area, CA, USA


Customer Experience

Rich is an accomplished senior marketing leader with over 20 years of developing and implementing innovative marketing solutions that strategically position technology organizations for sustainable success. For the past 10 years, Rich as specialized in Business Intelligence, Analytics, and Big Data products. Prior to joining Transera, Rich was vice president of marketing for Karmasphere, a leading Big Data Analytics company offering SQL access to Apache Hadoop. Before that, Rich was vice president of the Open Source Strategy Group for Actuate, where he successfully spearheaded efforts to redefine the Business Intelligence (BI) company’s go-to-market strategy from a proprietary enterprise software company to the leading open source BI company. Prior to Actuate, he held senior executive marketing positions at Sendmail, Apple, and NeXT software. Rich has a BS degree in Public Affairs from Indiana University.

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