Roland Smart

Contributing Author
Roland Smart avatar
Reporting from
San Francisco
Digital Marketing
fa-brands fa-linkedin

Roland Smart leads Pantheon’s global marketing strategy and organization. He’s a proponent of integrating Agile — the approach that revolutionized software development — into marketing practice. Roland has over 20 years of experience leading marketing teams focused on propelling disruptive products and services into the market from CPG to martech, and PaaS. Roland was a founding member of the Business Agility Institute, co-hosts The Marketing Agility Podcast, and his book "The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage" was published in 2016 by Wiley.

Roland’s Recent Tweets