Ruben Ugarte

Contributing Author
Ruben Ugarte avatar
Reporting from
Vancouver, British Columbia, Canada
Digital Marketing

Ruben Ugarte is the global expert in Decisions, Strategy and Data and also the author of the Data Mirage: Why Companies Fail to Actually Use Their Data and Bulletproof Decisions: How Executives Can Get It Right, Every Time. He helps executives at the most innovative midsize and large enterprises find their hidden treasures and use them to dramatically boost performance, increase profitability, and make their teams world-class. He has done this across five continents and in three languages (English, Spanish and Italian). His ideas have helped hundreds of thousands of people make better decisions.   

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