Scot Wheeler

Scot Wheeler is a leader in marketing science delivery, with over a decade of experience overseeing teams in developing consumer intelligence, segmentation, targeting and propensity scoring, predictive modeling for response forecasts and budget allocation, cross-channel performance evaluation, ​environmental trend analysis, testing, targeting and optimization.

Scot is the author of "Architecting Experience: A Marketing Science and Digital Analytics Handbook," released in 2016 by World Scientific Publishing. A second edition is being released in 2020. Scot served as an Adjunct Lecturer in Northwestern University’s Master’s Degree program in Integrated Marketing Communications from 2013 to 2017, where he taught Statistics for Market Research and a course on Marketing Science and Analytics.

Scot began his career in software development, then moved into enterprise BI and analytics before moving to marketing analytics. He received his MBA in Strategy, Finance and Marketing from Northwestern University’s Kellogg School of Management in 2008. Scot’s professional background spans a variety of technology, consulting and agency roles. From his start in software development, Scot’s 20 years of experience at the intersection of technology and marketing includes work with Electronic Arts, AT&T, MasterCard, State Farm, USAA, Humana, HP, GE and Yahoo.

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