Scot Wheeler

Scot Wheeler is a leader in digital analytics delivery, with over a decade of experience overseeing teams in developing consumer intelligence, conducting cross-channel performance evaluation, prospect conversion propensity scoring, ​environmental trend analysis, testing, targeting and optimization, and predictive modeling for budget allocation and response forecasts.

He is also an adjunct lecturer in Northwestern University’s Master’s Degree program in Integrated Marketing Communications, where he teaches Digital Analytics, Statistics and Market Research. He is the author of "Architecting Experience: A Marketing Science and Digital Analytics Handbook for Optimized Digital Experience Delivery," released in 2016 by World Scientific Publishing.

Wheeler received his MBA in Strategy, Finance and Marketing from Northwestern University’s Kellogg School of Management. Prior to his current roles, Wheeler was group director of marketing science for the digital agency Critical Mass. Before that, he ran product development, marketing and sales for the social media analytics platform Evolve24. Wheeler's professional background spans a variety of technology, consulting and agency roles. From his start in software development, Scot’s 20 years of experience at the intersection of technology and marketing includes work with Yahoo!, GE, Electronic Arts, AT&T, MasterCard, State Farm, USAA and HP.

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