Digital Bricks and Mortar: Augmenting the In-Store Customer Journey
Tobias Bessone is deputy CEO of Wavetec FZCO, a Dubai-based provider of customer experience solutions. An economics graduate from the National University of Cordoba (Argentina) and a statistician, he is a veteran of the customer experience solutions industry. He especially enjoys customer facing technologies that help corporations improve their service areas and customer experiences. He consults to some of the world’s largest brands on their customer experience strategy and journey. His focus areas are new product development and customer journey design.