Continuing to dominate the tablet market, Apple has announced sales of three million new iPads over the three days launch. That's double the sales of the previous iPad launch, but with two models to choose from, which was more popular? 

They Fly Off Shelves, But Which Flies Further?

Apple has made its usual post-launch sales announcement, with the news that it sold three million fourth-generation and mini iPads over the launch weekend. Apple provided no breakdown of the sales, which hit 34 countries on Friday, and with the launch of the cellular models still to come, there could be a lot of market confusion as the tablet sales shake out into the holiday season.

Were the same 1.5 million buyers who turned up for the iPad 3 launch buying one of each model to round out their collection? Apple's brief release fails to enlighten us, probably as it won't want rivals to know which of its products is delivering the best sales.

Given the appalling east coast weather during the launch, Apple would likely have sold more, even though trade was reported as brisk at its New York outlets. There is also no word on Mac or iPod sales, which were also refreshed at Apple's October event.  

Tablet Market Warfare

After the immense battery of launches and sales in October, Apple now faces major competition in the tablet market. To highlight that point, IDC's latest stats show Apple's tablet market share down to just over 50%, down from 60% this time last year. No matter, how good the reviews, sheer choice will dilute Apple's sales. 

Learning Opportunities

Chart: Worldwide Tablet Vendors Market Share, 2012Q3Description: Worldwide Quarterly Tablet TrackerIDC's Worldwide Quarterly Tracker provides total market size and vendor share for both the Tablet and eReader markets in 46 countries.Detailed segmentation is provided by CPU, operating system, connectivity type, screen size and resolution, storage, distribution channel, and customer segment.Measurement for this tracker is in units, value, and end-user price. For more information, or to subscribe to the research, please contact Kathy Nagamine at 1-650-350-6423 or [email protected] Further detail about this tracker can be found at: Samsung, Apple, Amazon, Asus, Lenovo,Tablet, IDC, tracker, Q3 2012, 3Q 2012, market share, galaxy, iPad, Kindle, Transformer, ideapad, 2012Q3Author: IDCcharts powered by iCharts


While second place Samsung can only manage 5%, expect Microsoft and partners to make a sizeable entrance in the next set of figures. On a positive note for the major players, shipments are up across the board, and Apple's new numbers might shift the balance back up. 

Meanwhile Apple is still rolling on, with moves toward a 6.10 release of iOS via a new beta, and the release of the cellular-equipped tablets. It will soon however be having to defend its tax position with stories around the world about its paltry (but completely legal) contributions in some countries.