Enterprises are going mobile, that we know. But what trends are shaping and what are the major concerns? Citrix has been tracking these issues for some time now, and in its new report we are offered some interesting insights, not least of which is the fact that despite increasing interest in Google Android devices, iOS still dominates.

iOS, Android, EMEA

This is probably not a surprise given the depth of penetration iOS has achieved in the enterprise mobility space, but in some areas Android is catching up, particularly in Europe, the Middle East and Africa (EMEA). However, iOS is still the mobile platform of choice in global companies at the moment.

The research for the report, Enterprise Cloud Mobility Report for Q4 2012 (pdf), was compiled by Citrix across its customer base and among those that have deployed mobility management applications in the cloud. It does not say how many companies this represents, but as a micro-analysis of the wider market, it is interesting.

Of all companies surveyed, 58% of all devices were iOS devices with Android losing two percent globally and Windows Mobile stable at 7% despite all the best efforts of Microsoft to grow this market share.

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Citrix: iOS penetration by region

That said, Android was the fastest growing platform In EMEA, up 11% on the previous quarter from 25% to 36% of the market total in the region. Apple reported a drop in the level of its market penetration from 56% to 43% with Windows Mobile gaining 2% to 21%.

There isn’t enough information here to speculate why this might have happened but there have been reports that the wider availability of cheaper Android devices combined with an economic crisis in Europe that has left consumers with less disposable income has to be at least partially responsible.

Mobile Vertical Trends

Another interesting trend that emerged from the research is that iOS was the preferred device for verticals where users engage in direct one-to-one engagement with their customers, like retail or restaurants, while Android was the preferred platform for companies that have filed service organizations like transport or utilities.

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Citrix: iOS Adoption by Vertical

Healthcare professionals are currently the biggest adopters of Android devices particularly those that work in organizations that have deployed cloud-based enterprise mobility, while legal and insurance industries are the biggest adopters iOS.

App Management Trends

Finally, Citrix also took a look at app blacklisting and found that organizations are getting increasingly aggressive in this respect. Again there is no explanation offered for this, but we have seen in recent months that while more and more enterprises are adopting Bring-Your-Own-Device(BYOD) policies they have become increasingly strict on what applications they allow users for work. 

Organizations have become more aggressive on app blacklisting, with 18 percent of customers deploying this policy, an increase of 11 percent from the prior quarter. Often associated with corporate-issued line-of-business use cases, a rise in blacklisting indicates an increase in such deployments.

The most commonly blacklisted apps were: Angry Birds, Facebook, Dropbox, and YouTube.

But there was also a whitelist, which includes: Evernote, NitroDesk TouchDown, Google Chrome and Adobe Reader. Skype was the only app that made both the blacklist and whitelist.

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Citrix: Apps Blacklist, Whitelist

While Android shows evidence of making progress at the expense of iOS, the position of iOS really seems unassailable. However, this is only a snapshot of a single quarter and a lot can change in a few months.