Feature
Many of us may be a bit SharePoint crazy, but 2012 was about much more than that. We've seen a multitude of insightful news, opinions and predictions. So here it is -- CMSWire's Top Hits 2012 -- the world beyond SharePoint.
CMSWire's Top 30
1) An article that was widely read and inspired several response articles (see number 8 below), Roan Young's (@roanyoung) "Knowledge Management in 2012? Probably Dead"
I saw it coming in 2011. But no one believed me. I guess it's difficult to turn your back on something that you fervently believe in. At this point, I feel like Harry Markopolos who had been telling people that there was something wrong with Bernie Madoff -- before the truth came to light.
2) Gabe Summers (@gabesumner) "The Rise of Responsive Design, Or Why Today's Most Popular Mobile Strategy is Doomed to Failure"
In 2007, Steve Jobs took the stage and announced that Apple was poised to introduce a revolutionary phone and a breakthrough Internet communications device. The big reveal during this announcement was that these 2 products were actually 1 product and it was called the iPhone. This device would make the Internet and the web more accessible than ever.
3) Felipe Rubim's (@frubim) "5 Costly Mistakes Selecting & Implementing a Web Content Management System"
Web Content Management Systems (Web CMS) have been around for a while -- yet there still appears to be quite a large number of organizations that are either not using one at all or are not using one properly when implementing their digital marketing strategy for multi-branded websites.
4) Felipe Rubim's "The Future of Drupal - Sustaining Effective Growth"
There are quite a few examples of quickly growing adoption in the content management systems/framework world, but it’s particularly fascinating to see how Drupal is uniquely changing the direction of how an organization will look at its content delivery strategy and the tools used to support it.
5) Andrew Wright's (@roojwright) "Why Intranet Governance is Overrated: It's Really About Change Management"
Intranet governance is critical to intranet success. Why, then, do so few organizations get it right?
6) David Nickelson's (@DrDNickelson) "The Digital Marketing Platform: The Future of CXM"
2011 was dominated by the trend of convergence; more than one WCM platform began the transition from digital content management tool to customer engagement and marketing platform by improving the analytic and personalization capabilities of its offerings. These efforts are a step in the right direction. Content will forever be the “meat” in the marketing sandwich, so building out from this center only makes good sense.
7) Virginia Backaitis' "Smart Watches: The Next Must-Have Device in the Mobile Market?"
Some gadgets are just too cool not to have, and a “smart” watch just may be one of them. Chances are that a good many of us will be wearing one a few years from now, if not sooner.
8) Kevin Conroy's (@seattlerooster) "Knowledge Management & Social Business: The New World of Work"
“The reports of my death are an exaggeration,” the great Mark Twain famously remarked in 1897 upon hearing accounts of his own passing. I’ve been fascinated by recent posts here on CMSWire assessing the health (or lack thereof) of “knowledge management” and debating whether it is dead, dying or will morph entirely with what most people in the CMSWire community have come to label and know as “social business."
9) Lee Feigenbaum's (@LeeFeigenbaum) "BBC's Adoption of Semantic Web Technologies: An Interview"
The BBC’s website for the 2010 World Cup was notable for the raw amount of rich information that it contained. Every player on every team in every group had their own web page, and the ease with which you could navigate from one piece of content to the next was remarkable. Within the Semantic Web community, the website was notable for one more reason: it was made possible by the BBC’s embrace of Semantic Web technologies.
10) Deb Lavoy's (@deb_lavoy) "Social Enterprise ROI: Measuring the Immeasurable"
The world has been chapping our collective hides about metrics for social business. Customers want them, and not without reason. Our typical answers (ROI is irrelevant, What’s the ROI of your mother, it depends on the business problem) have some merit, but in the end, we still need to demonstrate the efficacy of social approaches to business challenges. Probably.
11) Lee Feidenbaum's "The Semantic Web and the Modern Enterprise"
For over a decade the Semantic Web has been maligned, misconstrued and misunderstood. It’s been overhyped by its supporters while its critics have hung the albatross of artificial intelligence around its neck. Even its successes have been understated, often coming with little fanfare and without the mindshare and hype surrounding other trends such as Web 2.0, NoSQL or Big Data.
12) David Coleman's (@dcoleman100) "How Mobile is Changing Organizational Structures and the Future Workplace"
While mobile, cloud, BYOD and other trends are racing into the enterprise, there is a lot written about what these technologies are improving in the enterprise, and how IT has to adjust to deal with these changes. But very few people are writing about how these changes in communication are affecting organizational structures.
13) Martin van Berkum's (@nijitram) "Upcoming Revolution in Web Content Management"
Web Content Management is in a state of flux. It was traditionally aimed at the web. But now, with the rapidly increasing number of channels that are only partly "web" related from a technological and conceptual viewpoint (Twitter, Youtube, Facebook, Mobile apps), Web CMS vendors are moving to try to cram all channel specific possibilities into one WCM system.
14) Kevin Cochrane's (@kevinc2003) "Multichannel Marketing in 2012: 3 Key Insights"
Multichannel marketing in practice is hard and will become even more challenging to create delightful customer experiences across channels with a single brand identity without the right strategy and tools. While customers usually accept different levels of interaction across a growing number of channels and devices, they expect the overall experience to be one and the same.
15) Coren Hanley's (@corenhanley) "Does Social Media Really Matter for Financial Services"
Financial services are a key aspect of our lives, used every day for one reason or another. So why aren't social media and finance widely perceived as compatible? Why aren't financial service brands using social media to its full potential?
16) Deb Lavoy's "Social Business: It is NOT Culture. Or Technology. But Maslow Gets It"
“Culture eats technology for lunch” is a clever line that’s been circulating for a couple of years in the social business circuit. I’m not really sure who said it first (feel free to claim it), but all your favorite people have quoted it. It's meant to suggest that social business isn’t a technology problem, but a cultural one. But that is a distraction. Becoming a social business is about neither.
17) Deb Lavoy's "Want to Be a Social Business? The 9 Boxes You Need to Check"
If you are reading this, then you have probably been thinking about and working toward incorporating social technologies and philosophies into your business (or other people’s) for a couple of years. There is endless material on the topic available for your reading and viewing pleasure.
18) Gerry McGovern's (@gerrymcgovern) "Customer Experience: Why Are Ugly Websites So Successful?"
"Techmeme has redesigned," Gabe Rivera founder of the popular technology news site wrote in January 2012. "Drudge Report is now indisputably the web's ugliest news site." I use Techmeme all the time. I find it an excellent news website. It's a collection of well-selected links to important issues in the technology industry. It doesn't look pretty but it works fine for me. Asides from the quality of its stories it also has black text on white background and a fairly large size, legible font.
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19) Virginia Backaitis' "Data is the New Oil"
If you haven’t yet heard anyone say that “data is the new oil,” then you will pretty soon. Companies as varied as PayPal, Human Genome Sciences, IBM and Match.com are all drilling down into their data stores, refining and analyzing what they find, and then leveraging their insights to create new products or add value to those that already exist. They are literally turning data into dollars.
20) Bob Clary's (@webucator) "The New Google Analytics: Visitor Flow Report"
As a follow-up to my previous article, Overview: The 'New' Google Analytics Platform, I'm providing a series of articles that dive into each of the platform's new components in more detail. For this article, I'm going to spend some time going through the Visitor Flow Report, a feature that can help you assess website engagement.
21) Toby Ward's (@tobyward) "Say No to Expensive Intranets"
You don’t have to spend a fortune to have a great intranet. SharePoint, WebSphere, Autonomy and other big-name, big-price solutions are rarely the right answer for most organizations. In fact, if SharePoint is being used at 75 percent of organizations, why should it work for your organization? Is your organization not unique, with unique employee needs, business requirements and information needs?
22) David Hillis' (@davidhillis) "Understanding Mobile Advertising"
So you have built your mobile website or app and now you want to monetize it. You have a few options: you can sell apps on iTunes or other stores, charge a subscription or paywall, or make your content free and subsidize it with advertising.
23) Adam Blitzer's (@adamblitzer) "5 Steps to Creating More Effective Content"
“Content is king.” -- It’s an oft-repeated expression in marketing departments. The recent explosion of content-based marketing campaigns and the constant pressure to create more content only serve to confirm the notion. But in all the hype surrounding the content itself, don’t forget that a related trend — inbound marketing — is on the rise, and with it the balance of power in B2B marketing departments has shifted yet again.
24) Jacob Morgan's (@jacobm) "12 Common Patterns that Make Some Companies Successful with Collaboration"
What makes an organization successful with enterprise collaboration? They follow these 12 principles.
25) Oscar Berg's (@oscarberg) "The Digital Workplace: Social Integration Through Activity Streams"
"Rather than following a process, I follow a cloud of activities.” -- That’s how a colleague of mine, a software developer, described the nature of his work. To me this also captures the nature of how knowledge work is evolving: it is becoming more fluid and unpredictable, with little structure and repeatability.
26) Maria Ogneva's (@themaria) "The Employee is the New Customer"
If companies put employees first, as they claim they do, why are 71% of American workers are “not engaged” or “actively disengaged” in their work (per this Gallup poll)? If 71% of your external customers didn’t engage with your brand, would it be acceptable?
27) Tom Petrocelli's (@tompetrocelli) "Enterprise Social Networks will Render Company Intranets Obsolete"
After the communication value of the Internet and web technology became apparent, it was only a matter of time before that same interaction capability was applied to internal corporate communications. Company intranets and employee portals sprang up across the business landscape. Will the growth of social networking have a similar effect?
28) Martijn van Berkum's "Responsive Web Design is the Wrong Paradigm"
Responsive Web Design is hot. With the rise of all kinds of devices like mobile phones, tablets, internet-TVs, all kinds of form factors for laptops and PCs, the traditional way of designing websites needed to be changed.
29) Stephanie Lemieux's (@stephlemieux) "Auto-Classification: Friend or Foe of Taxonomy Management?"
Ah, metadata and taxonomies: what’s not to love? Ask your content creators and you’ll be told loud and clear: having to apply said metadata and taxonomies to content through tagging.
30) Scott K. Wilder's (@skwilder) "Why You Need a Mobile E-Commerce Strategy Now"
If you are focused on e-Commerce, customer support or involved with any website, you need to think about the implications mobile has on your offerings. If you’ve avoided jumping on this bandwagon, there are some trends that might convince you it is time.