Feature
Someone commented on the fact that the Starbucks brand is not just represented by their graphic image but it is also the smell of coffee when you walk into the store that helps to represent their brand.
We live in a multi-channel world that offers customers varied touch points across Web sites, microsites, print, email, mobile and social networks. Every channel adds to the customers’ total brand experience --whether they are reading through product reviews, walking through the mall, reading an email on their phone, passing a billboard on their way to work,or checking into a store on Foursquare on their iPhone.
The key to success is to ensure that you have the ability to measure, react and engage across these various touch points in a way that is consistent. Consistency builds trust and trust is what will lead you to a loyal customer.
Learning Opportunities
Webinar
May
30
ChatGPT and the Future of Conversational AI
This discussion explores various aspects of AI implementation, ethical considerations, and challenges for your organization.
Webinar
May
31
The Evolution of Employee Listening - 2023 Trends & Best Practices
Learn proven effective methods and solutions to supporting an inspirational future of Employee Voice
Webinar
Jun
1
How organizations can design, build and run Generative AI into the Customer Experience
Discover how to drive enhanced CX through Generative AI
Webinar
Jun
6
The Future of Social Media: Emerging Trends and How to Stay Ahead of the Curve
The impact of emerging technologies like AI on social media
Webinar
Jun
7
The Building Blocks of Personalization
This webinar will explore how personalization can create powerful ecommerce shopping experience.
Webinar
Jun
13
The Future of Contact Centers with AI at the Helm
Learn how to balance human intuition and interaction with the potential uses of AI to create delightful and lasting CX
Webinar
May
30
ChatGPT and the Future of Conversational AI
This discussion explores various aspects of AI implementation, ethical considerations, and challenges for your organization.
Webinar
May
31
The Evolution of Employee Listening - 2023 Trends & Best Practices
Learn proven effective methods and solutions to supporting an inspirational future of Employee Voice
At OpenText we have worked with several customers that struggle with brand consistency both as a result of introducing new channels as well as inheriting additional websites through acquisitions. People’s United Bank is an interesting case study. They wanted to present a unified perception of their brand even as they moved from 3 websites to 11.
They also needed the people who authored the content to be able to push it out in real time across a variety of channels. When all was said and done, they found that they increased channel performance by 70% -- a great statistic. Check out this detailed interview with the People's United Bank project team.
