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In "Sizing The Cloud", a report published by Forrester Research this past April, the analyst firm predicted that the total size of the public cloud market will grow from US$ 25.5 billion in 2011 to $159.3 billion in 2020.

An increasing number of global enterprises are turning to Software-as-a-Service (SaaS) solutions because of the speed, innovation and cost effectiveness Cloud technologies provide. However, one angle on the cloud that is not so often discussed is the ROI on its relative agility for marketers and content managers.

If this topic captures your imagination, join us this Thursday November 10th for a live webcast with leading Forrester analyst Tim Walters, PhD.

Forrester's Tim Walters will present the rationale behind the success of Cloud technology and explain how e-marketers can leverage its power to build successful digital enterprises.

Topics include:

  • Discussing the root cause of dissatisfaction with current Web CMS and customer experience tools

  • Stepping into SaaS on a project basis as an alternative to rip-and-replace of legacy solutions

  • Exploring whether cloud solutions are an integration concern or whether there could be an integration advantage

  • When is the right time to consider SaaS? Is this still an early-adopter market option?

You can reserve your seat here. The conversation kicks-off this Thursday November 10th at 10am Pacific / 1pm Eastern.