Kentico has released version 8.2 of its integrated marketing solution — just months after version 8.1 and less than a year from 8.0 last March. The company claims the update will make it easier and faster to launch and manage digital marketing campaigns.

Collaboration, E-Commerce Improvements

The update adds a number of new features, said Oldrich Januska, vice president of product at Kentico Software, including:

Shipping customization improvements. Users can now use the system to calculate shipping costs taking into account unique variables, such as size and weight, allowing developers to create a customized shipping module that provides store managers within a unique user interface (UI) within the system. “It’s quick and simple to calculate shipping charges (both through the postal service and through shipping providers) for products of various weights and sizes, and for various destinations,” said Januska.

Import contacts from a CSV file. Marketers will now be able to import a large number of contacts into Kentico more quickly, without affecting web performance. “So now users can leverage the sophisticated online marketing tools of Kentico on contacts previously siloed in third-party CRMs quicker than ever before,” said Januska.

SharePoint bi-directional synchronization. Users can now publish Share Point content to Kentico without switching screens. “And as users can connect to different SharePoint libraries using different credentials, they can have multiple layers of security for different roles,” said Januska.

Other new features include platform modules improvements, pre-compilation enhancements and support for separated database in the upgrade procedure.

“By offering much more out-of-the-box functionality than comparable systems, Kentico cuts development time in half, while making enterprise-grade, integrated marketing manageable and affordable for businesses of all sizes,” said Januska.

Based on Customer Feedback

The decision to make these updates, according to Kentico CEO and Founder Petr Palas, was prompted by customer feedback.

“With the new features contained in Kentico 8.2, we continue to show we not only listen to our customers, we respond to their needs,” he said. “We are constantly working to enhance our product to bring our customers the easy-to-use and affordable set of tools they need to launch and manage integrated digital marketing activities that are highly personalized, dynamic and effective.”

Kentico claims implementation and integration should be relatively straightforward. “Kentico 8.2 is a minor version with a minimum number of breaking changes, so the upgrade procedure is smooth and painless,” said Januska.

The update should play well with third-party software, including CRMs and ERPs, he said. “We don’t expect any integration or implementation challenges and anybody with knowledge of previous versions of Kentico will be able to work with Kentico 8.2 without any issues,” said Januska.

Fees can be found on the Kentico website.

The company claims Kentico 8.2 will bring numerous benefits for its users. “By simplifying how smart digital marketing can be achieved, delivering far more functionality out of the box, and breaking with conventional pricing models, Kentico 8.2 gives organizations sophisticated online marketing they can afford, without the sacrifice to functionality they can’t,” said Januska.

Founded in 2004, Kentico is headquartered in the Czech Republic with offices in the US, UK and Australia.