The latest in acquisitions, outreach, connectivity, messaging, rankings, growing, learning and splitting from the City by the Bay, the Cereal Bowl of the Nation, Steak and Kidney, the Corn State, the Capital of the World, Jet City and the Pilgrim State.

Pantheon Buys NodeSquirrel

San Francisco-based Pantheon, one of the largest managed hosting platforms for Drupal and WordPress sites, today announced its first acquisition. It bought Twin Cities, Minn.-based NodeSquirrel, a backup service for Drupal sites.

NodeSquirrel, which started as an extension for Drupal, is the creator of an open source initiative, Backup and Migrate. More than 300,000 websites and organizations use Backup and Migrate to enable scheduled backups of their entire website. Going forward, existing users of Backup and Migrate can store their backups on Pantheon, for free.

In addition, Pantheon said it will continue to invest in the product and will raise the storage allowanceson all of NodeSquirrel’s free and paid tiers.

NodeSquirrel co-founder Drew Gorton said the deal will help turn his "big visions" of "great, easy-to-use tools for developers and agencies" to reality.


Greg Knaddison, director of engineering at and former Drupal security team lead, noted in a press release that NodeSquirrel will make Pantheon even stronger. He described it as his "two favorite Drupal services together," like "chocolate in my peanut butter."

Bridgeline’s Split Decision

Burlington, Mass.-based Bridgeline Digital enacted a one for five reverse stock split last week to maintain its common stock listing on Nasdaq. Bridgeline develops web app management software and interactive business technology solutions.

Nasdaq has a minimum bid price of at least $1 a share. If a company closes below a $1 a share bid price for 30 consecutive days, the Nasdaq sends the company a written notice, warning the company that it is not in compliance and advising it that it has 180 days to regain compliance or face delisting.

The stock had tumbled as low as .35 cents a share in the 52-weeks before the stock split. The company's stockholders approved the split, which reduced the outstanding company stock from approximately 22 million shares to approximately 4 million shares, at a special meeting May 4.

On Friday, shares decreased 2.66 percent in last trading session and ended the day at $2.19. The company's quarterly performance is down 17.35 percent.

Financial results for quarter ending March 31 will be released after the market closes on Thursday, with a conference call scheduled for 4:30 p.m. EDT.

Gainsight Asks: Need a CoPilot?

Gainsight, a customer service startup headquartered in Redwood City, Calif., wants you let it lead the way with the release of its newest product called CoPilot.

CoPilot will “enable Customer Success Managers (CSMs) to communicate and engage with their customers more effectively,” the company claims.

The Gainsight team boasts the new platform can make a team of five CSMs do the work of 100 with features such as:

  • Automated Outreach
  • Email Templates
  • Personalized Messages
  • Outreach Analytics

Karl Rumelhart, VP of Products at Gainsight, claims CoPilot will "put the power of automated customer outreach into the hands of those who know the customer best.”

Gainsight will be showcasing CoPilot at its Pulse Conference 2015 tomorrow and Wednesday at San Francisco’s Pier 48.

Oh, Snaps!

There’s a lot of snapping going on at SnapLogic, a provider of enterprise cloud and big data integration solutions, with the announcement of its Elastic Integration Platform.

The updates include API monitoring and intelligent connectors, AKA Snaps, which company officials claim “allow the cloud and big data integration platform to be deployed more broadly” to the Internet of Things.

Big data integration capabilities introduced in the new release also include multi-instance Kerberos authentication, Hadoop for humans, pipeline execution statistics and message of the day.

Gaurav Dhillon, CEO of SnapLogic, based in San Mateo, Calif. called the Spring 2015 release "another milestone" for a company focused on platform innovation.


Learning Opportunities

Atlassian is Hip to Chat with Hall

Team collaboration company Atlassian last week brought Hall, a real time chat messaging app, onto its own team. The acquisition is geared towards expanding the growth of Atlassian’s HipChat into the general business sector, including current Hall customers —, JCPenney, Intuit, NetApp, VH1 and Zynga.

“Hall shares our belief that both form and function matter, even in enterprise software,” said Jay Simons, president of Atlassian, headquartered in Sydney, Australia.

Brett Hellman, co-founder and CEO of Hall, which will continue to operate out of San Francisco, Calif., said joining Atlassian provides the company"the resources and reach to make a bigger impact on reinventing how work gets done."

The CRM of G2’s Crop

G2 Crowd released another in its Spring 2015 rankings – this one for CRM software. The company rated Salesforce, Microsoft Dynamics and Zoho as leaders and Salesnet, PipelineDeals, Nimble, Prophet CRM and Workbooks as high performers.

The ratings are based on reviews from business and marketing professionals. Highland Park, Ill.-based G2 said a product must receive a high customer satisfaction score and have substantial market presence to be listed as a leader.


Forecast for Apps is Fair

No rainy days ahead for social business applications, according to 451 Research.

The IT research company predicts revenues will grow from $13.9 billion in revenue in 2014 to $37 billion in 2019. Alan Pelz-Sharpe, research director for social business at 451 Research, said these applications "are finally, if still slowly, moving from silo and legacy status toward an integrated ‘demand chain’ that can pull together back-end, internal and customer-facing processes and transactions.”

“Applications are being built to meet the needs of increasingly dispersed workforces, and in 2015 we expect the number of players, as well as investment, to grow substantially in this market, and further outlying technologies to be drawn inward,” he added.


Cracking the DNA Marketing Code

While it’s not quite as lofty as cracking the code of life, Highspot’s beta release of its Content Genomics platform could be a pretty big deal in the marketing world. The application “maps the DNA of every single piece of content in a CMS,” tracking the evolution of that content from source through to the customer.

Highspot officials boast Content Genomics is a “breakthrough in data science and machine learning” and will enable sales and marketers to:

  • Analyze customer response
  • Maximize marketing ROI
  • Improve message quality
  • Share best practices

Robert Wahbe, co-founder and CEO of Highspot, headquartered in Seattle, claims, Content Genomics "lets marketing and sales find out which content is performing well and what is falling flat.”

The year-old company has just fifteen employees. But it said it already has more than 100 customers, including, PayScale, Concur and Parallels.