TweetDeck Apps Shot Down
TweetDeck was the most popular unofficial viewing app for Twitter users just a couple of years back, causing Twitter to buy the whole thing back in Spring 2011. But with the iOS app last updated in October 2011, it is clear that the company's efforts have been elsewhere. Now Twitter is going to kill off the apps, which relied on Twitter's first-generation API, to put all the focus on its web-based TweetDeck version, .
That's presumably to drive all users through web browsers where the code can be constantly updated, with the developer team having doubled in size and offering weekly improvements to that edition, and functions with the latest API calls. The official Twitter app has also been expanding with its own features, so the team are likely trying to avoid any duplication between that and TweetDeck.
With its live updating timelines, multiple columns, the ability to create lists and move columns to focus on a topic, or several, TweetDeck on the web is little different to the app versions anyway with the ability to search for content, users with detailed sub-searches helping to refine the results.
TweetDeck's Web version offers all the functions of the apps
Rivals Tweet Up
The apps will vanish on 7 May, with the services cut off soon after for those still running installed versions. For those who somehow won't be able to live without TweetDeck in app form, there are still plenty of rivals out there, many apps now run over multiple social media services, HootSuite for example, while those in the business of social media monitoring will already have their larger-scale solutions.
And while its main rival, Facebook throws updates like Home to mobile devices, Twitter can focus on making its leading app more amenable to users, and generating the revenue needed to see the company continue to grow and head towards that inevitable IPO.