Bringing the live experience even closer to home, MediaPlatform today further broadens its WebCaster software to facilitate for the streaming of live or pre-recorded webcasts on Facebook Fan Pages and SharePoint collaboration sites. For corporations, brands and maybe even random YouTube sensations, the possibilities are endless.

On Air and In Color

Over the past year, MediaPlatform has been hustling with fortitude to expand its presence in the field of media management technology. The company’s webcasting software was initially established to create “high-impact presentations for lead generations, corporate communications and training,” offering clients all the advances of scalable cloud-based computing. Step by step, MediaPlatform aims to continuously stay ahead of the curve on the gamut of being live and incorporated.

In June, the company established a pay-per-view system of commerce for its virtual broadcasts through PayPal; September brought the appointment of two new executives to the team; October marked a bridge towards the international community; and in November, the organization enabled live webcasts on Apple iPhones through HTTP live streaming.

2012: Year of the Video?

Coining themselves, “the evolution and future of business video,” today’s elaboration improves the design and function of MediaPlatform’s model software. Not only does it encourage worker collaboration through social media and online video, it comes with the additional potential for marketing mobility, as a company can now engage its online user base through multimedia on Facebook.

Using WebCaster software, organizations can stream content from one source to their Facebook and SharePoint platforms, with the capacity to display it on a multitude of devices: Macs, PCs, iPads, iPhones and Android devices. Producers retain full control over the webcasts, as they originate and stay on the software.

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Because the application includes both live and on-demand video, and can incorporate PowerPoint slides, Flash animations and screen demos, it’s a great resource to target both employees and customers alike. Furthermore, it capitalizes on the rapidly innovating layers of Facebook, once more a directory and now providing for ‘on-site’ events. As in the past, companies will be able to create pages for events, invite their networks and/or selected attendees and send updates accordingly; now however, the event itself broadcasts within the hub. Using Facebook encourages businesses to tailor their audience and “think big,” a key strategy for successful multimedia campaigns.

Online video should be a living, dynamic part of a company’s brand and workplace,” said Jim McGovern, CEO, MediaPlatform. “As our clients take their video assets to social networks and internal team sites, we give them the ability to control that media and stay efficient in the process.”

MediaPlatform and its following believe in the necessity of video as a means of maintaining face-time in an era where telecommunication is the norm. With such advancements, clients can see their delegates; employees know whom they work for; and the conversation continues. Users have found WebCaster software easy to use, thus with greater capacity, the possibilities truly are endless. Only downside is now appearances will matter again.