Google made headlines yet again this week with their Docs overhaul. Referred to by some as the "Office killer," the platform now features a new infrastructure that allows it to look and act much more like traditional word processing software. Meanwhile, mobile and social solutions are becoming as everyday as breathing.

The New Google Docs

Heightened compatibility with Microsoft Office makes it easier to transfer over documents without sacrificing formatting, and improved speed makes working with large documents much less tiring. The co-editing features that Google Wave romanced us with have also been injected, allowing up to 50 people to simultaneously work on a document, flowchart, etc.

The word processing, spreadsheet and presentation apps have also been optimized for Google Android, focusing the update as much on our mobile lives as our enterprise-y ones.

"What's really important right now is to get the mobile architecture right because mobility will ultimately be the way in which you provision most of your services," said Google CEO Eric Schmidt.

Our Mobile Lives

That reality has been highlighted by other companies as well, including Apple's release of iPhone OS 4, which supports SSL VPN. Socialcast stepped up as well with their EASE platform (Enterprise Activity Stream Engine) which now provides enterprise users with a collaboration network for the BlackBerry.

SugarCRM also saw some mobile action this week when a company called RhoLogic launched their smartphone application based on the SugarCRM platform.

Our Social Lives

Speaking of SugarCRM, I hung out at SugarCon in San Francisco for a couple days this week, and couldn't get over how social-centric it was. Aside from Jeremiah Owyang's presentation on the developing benefits of social CRM (not to mention the following panel on the same subject), there were several presentations on understanding the social customer, and how to promote your brand on social networks like Twitter and Facebook.

As SugarCRM stated on their agenda for the conference, "The customer is now in charge of the conversation."

Learning Opportunities

Play Time

Glue Conference 2010

"At Glue, we'll explore the new technologies that are forming to solve the Web application integration problem-set."


The ABC’s of marketing (Automate, Boost and Cut Costs) will be the main topic of focus at this year’s celumsummit on April 21st, 2010 in Vienna. With the rapid increase in the use of new media and social media platforms, marketing and communication experts are faced with new requirements concerning the management of this media data and are at the same time under enormous pressure with respect to marketing budgets. At this year’s event for customers, partners and prospects, celum GmbH will show how the celum solutions are able to gain control over the media information flood and contribute to automating, accelerating and decreasing marketing costs.

Web 2.0 Expo San Francisco 2010

Web 2.0 Expo is a conference and tradeshow for everyone who cares about embracing and extending the opportunities created by Web 2.0 technologies.