Feature
While Enterprise 3.0 has yet to be defined by academia or business, the year 2011 will no doubt mark the beginning of the Mobile Enterprise. If this is indeed the case, the first question is whether or not Enterprise 2.0 is over?
Enterprise 2.0 -- We are Here
There has been some recent discussion started about whether or not Enterprise 2.0 is dead. Perhaps it's the hype over Facebook, Twitter and anything with the word "social" preceding it. However, does the emergence of everything social make Enterprise 2.0 passe, or is this exactly what Harvard Professor Andrew McAfee imagined when he coined the term in 2006.
He described E2.0 as "the use of emergent social software platforms within companies, or between companies and their partners or customers". And the race began to improve the usability, understanding and adoption of Web 2.0 technologies such as blogs, wikis, expertise location, communities of practice, activity streaming and social tagging.
We began to see productivity improving, the increasing connectivity of people, enhancement of knowledge sharing and focus on innovation. Beyondall the buzzwords, we have seen many organizations slowly transform into more collaborative and social enterprises changing the way they interact internally as well as externally with customers.
It's Time for Mobile Enterprise 3.0
So, if everyone is tired of hearing about E2.0 and we're moving into a new version of knowledge work, then the next question is what exactly isthis "Mobile Enterprise 3.0"?
The term Mobile Enterprise is not simply just another "channel" or initiative. It goes beyond accessing news, email or basic information via a smartphone. It is a continuation in the cultural shift of organizations as they evolve beyond everything and everyone becoming collaborative and social as they did in E2.0.
This "Mobile Enterprise 3.0" is actually a combination of already understood concepts including:
- Cloud Computing
- Universal Access
- Personalization
1. Cloud Computing
Cloud computing is a key ingredient in the mobile enterprise. It incorporates software-as-a-service, virtualization and utility computing. It's a consumption and delivery model for IT services based on the internet that involves dynamically scalable and virtualized resources. Moving applications to the cloud is the first step in enabling knowledge workers to gain universal and secure access to information that isrelevant to them.
Learning Opportunities
Webinar
May
30
ChatGPT and the Future of Conversational AI
This discussion explores various aspects of AI implementation, ethical considerations, and challenges for your organization.
Webinar
May
31
The Evolution of Employee Listening - 2023 Trends & Best Practices
Learn proven effective methods and solutions to supporting an inspirational future of Employee Voice
Webinar
Jun
1
How organizations can design, build and run Generative AI into the Customer Experience
Discover how to drive enhanced CX through Generative AI
Webinar
Jun
6
The Future of Social Media: Emerging Trends and How to Stay Ahead of the Curve
The impact of emerging technologies like AI on social media
Webinar
Jun
7
The Building Blocks of Personalization
This webinar will explore how personalization can create powerful ecommerce shopping experience.
Webinar
Jun
13
The Future of Contact Centers with AI at the Helm
Learn how to balance human intuition and interaction with the potential uses of AI to create delightful and lasting CX
Webinar
May
30
ChatGPT and the Future of Conversational AI
This discussion explores various aspects of AI implementation, ethical considerations, and challenges for your organization.
Webinar
May
31
The Evolution of Employee Listening - 2023 Trends & Best Practices
Learn proven effective methods and solutions to supporting an inspirational future of Employee Voice
2. Universal (and Secure) Access
The Mobile Enterprise is not limited to just smartphones. It is convergent technology with applications and data accessible usingmobile devices, laptops, desktops and tablets over wired and Wi-finetworks. Universal access is simply our ability to access information anywhere, anytime, on any device.
Forexample, mobile access to enterprise databases allows us to update data from anywhere in the world, at anytime, with any device equipped with a Web Browser (and by anyone with permission to access the service). The Mobile Enterprise enables a real-time and Just-In-Time business strategy.
3. Personalization
Personalization is something that is critical to the mobile workforce. Consuming information on mobile devices means that the content must be relevant to me or my social networks.
In my non-business life, Facebook serves as a highly personalized place for me to receive and organize information that is important to me. Similarly, personalization in the business world enables knowledge workers to filter business critical data through personal dashboards and data views accessed on any device. Furthermore, personalization focuses on one's ability to socialize relevant information into our business networks and alert passive consumers of content to take action via mobileworkflows and collaborative business processes. Additionally, adding a location specific context may be relevant in some cases to ensure the right action is taken on time-sensitive and location-sensitive information. Lastly, a personalized user experience will require more thought in design, presentation and visualization of information in a multi-device and mobileworld.
The expectation will be for businesses to mirror how we interact in our personal lives with applications like Facebook, LinkedIn, Foursquare and Twitter.
Editor's Note: Additional articles on the mobile enterprise:
