Articles
Tag: personalization
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Universal Events: Taking Triggered Marketing From Good to Great
Customers prefer brands that help them through their personalization efforts, rather than just showing that they know them.
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How Important Is Personalization in 2020?
Personalization will definitely enhance and advance our marketing programs, but right now, with our world upside down, it’s not a do or die imperative.
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The Challenges of Scaling Personalization
Personalization, while recognized as strategically important, has many challenges standing in the way of marketer's efforts.
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The Essence of Personalization: Read and Respond to Customer Signals
Is your company fluent in your customers' online body language? It's time to learn to read the signals.
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Personalization: Where Data and Content Intersect
If we continue to separate technologies in ways that parallel organizational structures, we’ll never achieve a holistic approach to customer experience.
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What Does the Arrival of Enterprise Players Mean for the CDP Market?
The CDP Institute reports that major enterprise customer data platforms are on the market. What does that mean for buyers?
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6 Personalization Tips for a Better Customer Experience
Customers expect personalized experiences when they deal with a business and are more likely to make a purchase when businesses provide them.
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The Psychology Behind Custom Product Purchases
Custom products are nothing new, but ecommerce firms are discovering the additional revenue potential that can be generated from online product customization.
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A Holistic Customer Experience Means Saying Goodbye to Siloed Thinking
Companies are still approaching CX with siloed, channel-based strategies, resulting in disjointed experiences for customers.
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Personalization at Scale: Is AI the Most Realistic Way Forward?
We asked marketing experts why they need large scale personalization and how they’re scaling the personalization strategies at their companies.
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Customer Experience: Making the Most of Limited Time
How can businesses create positive customer experiences in a changing landscape where there are fewer opportunities for customer interaction?
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Hybrid Marketing Marries the Online and Offline Worlds
Now is the time for marketers to lean in on hybrid marketing. Here's how to get started.
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Are You Leveraging the Full Power of Sitecore?
If you’ve invested in Sitecore, are you taking full advantage of its extensive publishing power and marketing muscle?
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Why the Time Is Right for Personalization
It’s been interesting to see how personalization use cases, techniques and benefits – as well as the space, as a whole, and attitudes toward it – have evolved.
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