Articles
Tag: personalization
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True Marketing Personalization Takes Talent, Technology and Empathy
Providing personalized marketing experiences is a big challenge for marketers. It's not easy and if you don’t get it right, your customers could walk.
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3 Challenges of Personalization at Scale
While every brand wants to deliver personalization at scale for customers, they often face challenges that fall into three broad categories.
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Employee-Driven Design: Creating an Engaging Digital Workplace
To guarantee your software is structured to ensure a positive UX you need to put the end-user’s experience first.
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Keep Your Data Tidy to Deliver Great Customer Experiences
Simplification is the name of the game with customer experiences: make life easier for your customers and make delivering great CX easier for your team.
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When Marketing Personalization Becomes Too Intrusive
Marketers love the engagement that personalization can deliver but organizations need to understand how much is too much.
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'Spray & Pray' Must Go Away: Why Marketing Needs to Get Surgical
Email marketing remains an effective lead generation channel, and yet it's often the most abused and misused channel.
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![Dear [NAME]: We’re All About Personalization](/~/media/8afa7b0351fb40fe88f862aeae6a3900.jpg?mw=155&mh=117&hash=5486BEB86232CE22103E68EE46F90C1BA17CF016)
Dear [NAME]: We’re All About Personalization
How do you define personalization in your organization?
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Kevin Lindsay: Focus on the Human Experience, Not Just the Digital
Kevin Lindsay of Adobe discusses how machine learning and AI will help create more — not less — human experiences in the latest DX Leaders interview.
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Hyper-Relevant Experiences Are Only as Good as Your Data
When in doubt, no personalization is a much better choice than bad personalization.
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James McDermott: 'Digital Marketing Is at a Crossroads'
Lytics CEO James McDermott shares his thoughts on personalization, automation and the state of customer experience in our latest DX Leaders profile.
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The Challenges of Delivering Personalized Customer Experiences
We asked marketers what they're biggest challenges are when creating personalized customer experiences. Their answers may surprise you.
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Bridge the Data-Driven Personalization Gap With Customer Data Platforms
The traditional methods of connecting customer data fell short of marketer's needs. Customer data platforms aim to fill that gap.
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Personalized Marketing: Where We Are in 2018
Personalized marketing can help make your customers feel like more than one of the masses but what's real and what's hype?
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The Rocky Path to Personalization
A look at some of the emerging trends in personalization.
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