Articles
Tag: personalization
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4 Big Takeaways From ConversionXL Live
Growth marketers and optimization experts gathered in Austin, Texas last week to learn more about their trade at CXL Live
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Master Marketing Basics Before Taking On Emerging Tech
Personalization, channel convergence and mobile commerce are a few of the marketing basics businesses should master before moving on to emerging tech.
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How Retailers Can Tackle 3 Big Data Challenges
Big data's application in retail has both success stories and failures. To ensure success, here are some big data challenges and tips on how to overcome them.
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Mastering the Art of Emotional Customer Experience
Marketers must interact with people where it counts by practicing the art of emotional customer service.
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Boost Your Personalization Game with Machine Learning (Webinar)
We recap the webinar with ICF Olson, "Getting Started with Machine Learning," which discussed new ways to deploy personalization techniques.
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Who Needs Cognitive Search When We Lack the Resources to Make it Work?
Search vendors make big promises for cognitive search without making clear the resource commitment required.
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2018 Commerce Trends: Separating the Reality From the Hype
CMSWire asked the experts where ecommerce is headed in 2018. Some the answers may surprise you.
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Where Analytics Fit in Your Digital Experience Strategy
We live at a time when customers are increasingly powerful — and fickle. As a result, tracking customer journeys, taking insights from those journeys and developing digital experiences to continue customer engagement has become even more complex.
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Qubit Aura Brings AI-Powered Product Discovery to Mobile Ecommerce
Qubit, the London-based personalization technology vendor, today unveiled Qubit Aura, a product discovery solution for the mobile web.
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Everything as a Service, or the Case Against Headless
It’s easy to get tumbled in a hype wave. It’s a little harder to develop immunity to hype, and separate grains from husk. So let’s set the hype surrounding headless versus head optional content management systems (CMS) aside and look at reasonable use cases and applications for both.
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The Future of Content: How to Satisfy Future Audiences
Tips for how to meet your audience's needs today and in the future.
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James Norwood: What Digital Experience Is Right for Your Product?
James Norwood has helped fan the flames of interest in cloud-based suites across several key segments of business software, the most recent being digital experience.
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E-Spirit's New Intelligent Content Engine Drives AI-Based Personalization
E-Spirit has added an artificial intelligence-powered personalization content engine into its FirstSpirit Digital Experience Hub. The Dortmund, Germany-based web content management provider is calling it the FirstSpirit Intelligent Content Engine. FirstSpirit is the company's web content management system that enables its Digital Experience Hub.
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Personalization: How Much is Too Much?
The parents of a good friend of mine run the town fireplace store. The store is incredible, with the largest square footage dedicated to fire that most of us will ever see.
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