Articles
Tag: personalization
-
Why Personalization Efforts Fail
Despite significant investment in personalization efforts, the majority of them fall short. Why is this?
Continue reading...
-
3 Ways AI and Automation Aid Personalization
How is AI and the automation it provides benefiting brands on the front end, specifically with personalization initiatives?
Continue reading...
-
Elements of an Effective Marketing Newsletter
Some newsletters are effective and produce good results for the senders. Others go largely ignored. What makes the difference?
Continue reading...
-
Accepting Privacy as a Customer Experience Issue
Marketers may be tempted to leave privacy compliance to legal and IT teams, but the data they collect and how they treat that data is all part of CX.
Continue reading...
-
Katrina Taylor: Harness Analytics and Human Insights to Build Great Digital Experiences
Armoire's Katrina Taylor shares thoughts on personalization, blending qualitative and quantitative data and more in our DX Leader interview.
Continue reading...
-
Does Your Organization Need a Director of Personalization?
Some companies are creating new CX roles with personalization in the title, should your organization have one?
Continue reading...
-
4 Customer Experience Takeaways from Mary Meeker’s Internet Trends Report
Meeker’s 2019 report is particularly informative for organizations focused on enhancing usability and providing a quality customer experience.
Continue reading...
-
True Marketing Personalization Takes Talent, Technology and Empathy
Providing personalized marketing experiences is a big challenge for marketers. It's not easy and if you don’t get it right, your customers could walk.
Continue reading...
-
3 Challenges of Personalization at Scale
While every brand wants to deliver personalization at scale for customers, they often face challenges that fall into three broad categories.
Continue reading...
-
Employee-Driven Design: Creating an Engaging Digital Workplace
To guarantee your software is structured to ensure a positive UX you need to put the end-user’s experience first.
Continue reading...
-
Keep Your Data Tidy to Deliver Great Customer Experiences
Simplification is the name of the game with customer experiences: make life easier for your customers and make delivering great CX easier for your team.
Continue reading...
-
When Marketing Personalization Becomes Too Intrusive
Marketers love the engagement that personalization can deliver but organizations need to understand how much is too much.
Continue reading...
-
'Spray & Pray' Must Go Away: Why Marketing Needs to Get Surgical
Email marketing remains an effective lead generation channel, and yet it's often the most abused and misused channel.
Continue reading...
-
![Dear [NAME]: We’re All About Personalization](/~/media/8afa7b0351fb40fe88f862aeae6a3900.jpg?mw=155&mh=117&hash=5486BEB86232CE22103E68EE46F90C1BA17CF016)
Dear [NAME]: We’re All About Personalization
How do you define personalization in your organization?
Continue reading...