Articles
Tag: personalization
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Personalization of Product Hierarchies: 3 Data-Driven Approaches
Personalization is a process of anticipating and meeting user needs. Starting with navigational constructs is an easy to validate way to begin.
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Qualtrics Announces Upcoming Release of Experience ID
Today Qualtrics announced the upcoming release of Experience ID, the company’s newest addition to its Experience Management (XM) operating system.
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Is 2022 the Year We Get Good at Creating 1:1 Customer Experiences?
Marketers have been talking about personalization for years, so why haven’t all brands perfected it?
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6 Personalization Mistakes to Avoid for Better Digital Experiences
By taking steps to avoid common personalization mistakes, companies can turn bland, cookie-cutter interactions into experiences their customers will love.
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What Do We Mean by Personalization?
Personalization should be built around developing empathy. It’s about understanding your customers.
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What iOS 15 Means for Marketers
Companies like Apple and Google are notorious for making system updates that leave marketers scrambling to adjust their advertising and marketing strategies.
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Personalize at Scale With Modular Content
It's surprising how many organizations have adopted a headless CMS without adopting a headless approach to their content strategy.
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The Link Between Digital Transformation and Customer Experience
Even if improving customer experience isn't your primary goal in digital transformation, it is important to understand how CX connects to your initiative.
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Getting to the Heart of Data-Driven Experience Optimization
How do marketers reconcile the increasing customer demand for CX with decreasing CX expenditure? It starts with how we use data.
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We've Forgotten the Most Important Part of Personalization
As a marketing or CX leaders, does it ever feel as if some essential yet undefined quality of personalization continues to evade your grasp?
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CDP Trends: The Market Bounces Back After a Slow 2020
New data from the CDP Institute shows the CDP industry continued to expand in the first half of 2021 after a slowdown in 2020.
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A Look at the Top 5 Marketing Automation Software by Market Share
With so many variables at play when selecting automation tools, how do you know which ones to prioritize? Here are some key statistics and insights.
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Why Facebook's Metaverse Is Still Only A Pipedream
Recently, Facebook CEO Mark Zuckerberg outlined Facebook's future in the metaverse. However it's still likely a pipedream. Here's why.
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Shouldn't You Know If a Lifetime Customer Stayed Here Before?
The hotel has data about every time I’ve stayed at its properties for the last 16 years. So why doesn't the front desk agent know if I've stayed there before?
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