Articles
Tag: personalization
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Breathe New Life Into Your B2B Customer Experiences
B2B customer experience has been playing catch up to B2C CX for years. So what separates the laggards from the leaders?
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This Is the Most Egregious Act Any Brand Can Commit
I’m not a marketer, but I know what consumers want. And it's a nine-letter word that rhymes with "schmelevance."
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How to Avoid Content-in-a-Vacuum Fatigue: The Secrets Marketers Need to Know
Creating content that cuts through the constant chatter isn’t easy, but it’s so important to your success as a marketer.
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The Great Personalization Con
Personalization is really, really hard work, fraught with privacy concerns, and an unparalleled ability to annoy the hell out of customers.
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Want to Excel at Personalization? Be Like Seth
Just because we know a lot about customers doesn’t mean we have to show that we do, or use every data point in every exchange.
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5 Ways Elite Brands Are Setting the New Standard for Customer Experience
In today’s experience economy, putting customers at the center of your business is no longer a competitive differentiator — it’s a requirement.
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Good Personalization Hinges on Good Data
Faced with mounds of customer data, companies today have a duty to use that data responsibly and effectively to generate helpful, personalized experiences.
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Kate Stewart: Build DX Teams Who Complement and Challenge Each Other
Kate Stewart of the CBC discusses personalization, migration challenges and the elements of successful agile teams in our latest DX Leaders interview.
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Can Your Data Keep Up with Dad Sneakers?
True one-to-one marketing is closer than ever before. But if you’re counting on the same old customer segmentation, you're going to lose out on the opportunity.
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Bring Customer Loyalty Under the Customer Experience Umbrella
Why is there such a disconnect between loyalty and customer experience efforts, and how can they be more aligned?
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Mike Berry: Martech Success Requires Big-Picture Vision
Shutterfly's Mike Berry discusses the ongoing evolution of martech; best-practices for martech migration; and the use of personalization in 1:1 marketing.
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2020 Vision: 3 Customer Experience Trends We’ll See in the New Year
The standards of customer experience are constantly evolving. Here are three customer experience trends to look for in 2020.
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Why Personalization Efforts Fail
Despite significant investment in personalization efforts, the majority of them fall short. Why is this?
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3 Ways AI and Automation Aid Personalization
How is AI and the automation it provides benefiting brands on the front end, specifically with personalization initiatives?
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