Articles
Tag: personalization
-
Hybrid Marketing Marries the Online and Offline Worlds
Now is the time for marketers to lean in on hybrid marketing. Here's how to get started.
Continue reading...
-
Are You Leveraging the Full Power of Sitecore?
If you’ve invested in Sitecore, are you taking full advantage of its extensive publishing power and marketing muscle?
Continue reading...
-
Why the Time Is Right for Personalization
It’s been interesting to see how personalization use cases, techniques and benefits – as well as the space, as a whole, and attitudes toward it – have evolved.
Continue reading...
-
The '80s Called, They Want Their Marketing Strategy Back
Why are you still building marketing campaigns based on customer segments, a practice that was popular at about the same time as parachute pants?
Continue reading...
-
Sidestep Common CDP Traps With the Right Focus and Priorities
Organizations cannot simply purchase a CDP off-the-shelf and have it snap into the technology pieces already in place.
Continue reading...
-
Improve Personalized Connections With Video
By personalizing video campaigns and trying out new production methods for visual content, marketers have an opportunity to build customer loyalty.
Continue reading...
-
Why Most Companies Haven’t Cracked the Customer Journey Code — Yet
What is keeping companies from cracking the code and perfecting the full customer experience?
Continue reading...
-
The Power of AI in ‘Next Best Actions’
Next best actions are strategically important to engagement and the bottom line. Here's how to make sure your company is effectively determining the right ones.
Continue reading...
-
Why Gartner Thinks Most Marketers Will Abandon Personalization by 2025
Why does Gartner think 80% of marketers will abandon personalization efforts by 2025?
Continue reading...
-
1-to-1 Marketing Personalization, Myth or Reality?
Should marketers put efforts into 1-to-1 marketing when Gartner says marketers will abandon personalization efforts by 2025?
Continue reading...
-
11 Ways to Craft Personalized Employee Experiences
Is it possible to create personalized employee experiences? Some statistics say no, but we've got some believers.
Continue reading...
-
7 Insights Into Salesforce's Acquisition of Evergage
Analysts and industry observers share their insights on what the most recent Salesforce-Evergage acquisition means to the market.
Continue reading...
-
Marketing Strategies That Don’t Break the Bank
Spending millions on marketing doesn’t always correlate with success.
Continue reading...
-
What Is Machine Learning's Impact on Marketing Personalization?
Machine learning is growing. Here are some important considerations for marketers regarding machine learning’s impact on personalization.
Continue reading...
