Articles
Tag: personalization
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Why CVS Is Betting on Brick and Mortar
Why are pharmacy brands like CVS betting on brick & mortar as their primary way of doing business, if the benefits of digital disruption are so well-documented?
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Marketing Experts Share Their 2021 Trends
What do marketing experts see coming? Here’s what I’m hearing from my network.
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When Personalized Enterprise Search Results Are Hidden in a Black Box
AI has a place in enterprise search. But businesses need to ensure appropriate levels of performance, transparency and evaluation come along with it.
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5 Ways To Treat Your Loyal Customers as VIPs
Loyal customers really are VIPs, and are the most valuable customers a brand can have. Are you doing enough to keep them coming back?
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Grading Your Marketing Personalization Strategy
Marketers and C-suite execs share how they gain visibility on their personalization strategy and how they determine what is working and what isn't.
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Personalization Prep Work: Is Your Content Ready?
“Taxonomy is probably the most commonly overlooked element of a personalization strategy,” said Lindy Roux, VP and managing director of Tendo Communications.
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CMSWire's Top 10 Digital Marketing Articles of 2020
Had enough of 2020 yet? With the end so near we thought it a good time to look back at CMSWire's top 10 most popular marketing articles of the year.
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Why Advanced Data Security Helps Improve Customer Experience
It follows that brands which take the necessary steps to know everything there is to know about a customer then have an obligation to safeguard customer data.
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Why Now Is the Time to Experiment With Your Customer Experience
How brands are crafting exceptional customer experiences and improving the customer journey through all of their channels.
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5 Growth-Focused Initiatives That Will Drive Customer Engagement in 2021 and Beyond
Fundamental shifts in consumer behavior caused by the pandemic have brought new urgency to transformation mandates and growth-focused initiatives.
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How Brand Trust and Customer Loyalty Are Won and Lost
Trust and loyalty go hand in hand in any relationship, and it’s no different when it comes to a brand and its customers.
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Why Apple's Changes to IDFA Will Make Things Harder for Marketers
How marketers will be affected by changes to Apple IDFA, a device identifier assigned to a user's device to track and target users within iOS apps.
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What Does Exceptional Customer Service Look Like in a Post-COVID World?
There is a lot riding on your customer experience and expectations are high. Are you ready to deliver an experience that keeps your customers coming back?
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How to Show Your Customers You Care This Holiday Season
Brands must adapt their CX strategy to show customers gratitude and let them know that business will remain constant, even when everything else is in flux.
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