Articles
Tag: personalization
-
3 Customer Trends AI Can Spot Before Marketing
Machines and humans can make for a powerful marketing combination. Make sure you’re partnering with your data to experience the fullest benefit.
Continue reading...
-
Unlock One-to-One Personalization With Structured Content
Most marketers push one-to-many personalization strategies when what they really want is one-to-one personalization.
Continue reading...
-
The Results Are In: Content Is Still King in 2021
We asked B2B marketing pros about their most successful marketing tactics during the pandemic, and what lessons they learned for 2021. Here are their stories.
Continue reading...
-
Why Incognito Browsing Data Is Not Really Incognito At All
Google is back in court again, this time in a $5 billion class action suit over claims it is harvesting personal data even when users are in incognito mode.
Continue reading...
-
Using a CDP for Data-Driven Campaign Management
As the scale of data grows, so does the need to move it around and store it so it can be used to target customers more effectively and efficiently.
Continue reading...
-
Personalization Is Dead, Long Live Relevance
Over the last year, some online brands got customer experience right. Others got it very, very wrong.
Continue reading...
-
Drowning in Data: Is Your Data Strategy Helping or Hurting Your Brand?
Not all data is valuable or actionable and discerning which is which can be hard. Learn to craft a successful data strategy that can help a brand learn to swim.
Continue reading...
-
Improve the Human Element of Your CX for More Emotional Connections
A positive emotional connection that customers experience with brands stays with them and increases loyalty and engagement.
Continue reading...
-
CX Decoded Podcast: Helping Marketers Sift Through Data Privacy Law Haze
Digital policy and privacy expert Kristina Podnar joined the CX Decoded crew to discuss privacy regulation and the impact its having on marketing.
Continue reading...
-
How To Liberate Marketing From Mundane Tasks With AI
In 2021 brands need to be more adaptive and assemble experiences more quickly to meet digital savvy customer’s evolving needs and expectations.
Continue reading...
-
How Content-Driven Experiences Can Help Brands Succeed in D2C
Direct-to-consumer isn’t just for D2C-native brands anymore.
Continue reading...
-
Will BIMI Improve the Security and Deliverability of Your Email Marketing?
This is a relatively new standard and not every email marketing tool has adopted it. Here we explore why marketers should care about BIMI in 2021.
Continue reading...
-
How Amazon's Just Walk Out Tech Will Change Shopping
To understand the possibilities that await, we spoke to both marketing and technology executives to find out more about Amazon's approach.
Continue reading...
-
Why CVS Is Betting on Brick and Mortar
Why are pharmacy brands like CVS betting on brick & mortar as their primary way of doing business, if the benefits of digital disruption are so well-documented?
Continue reading...
