Articles
Tag: personalization
-
When Marketing Personalization Becomes Too Intrusive
Marketers love the engagement that personalization can deliver but organizations need to understand how much is too much.
Continue reading...
-
'Spray & Pray' Must Go Away: Why Marketing Needs to Get Surgical
Email marketing remains an effective lead generation channel, and yet it's often the most abused and misused channel.
Continue reading...
-
![Dear [NAME]: We’re All About Personalization](/~/media/8afa7b0351fb40fe88f862aeae6a3900.jpg?mw=155&mh=117&hash=5486BEB86232CE22103E68EE46F90C1BA17CF016)
Dear [NAME]: We’re All About Personalization
How do you define personalization in your organization?
Continue reading...
-
Kevin Lindsay: Focus on the Human Experience, Not Just the Digital
Kevin Lindsay of Adobe discusses how machine learning and AI will help create more — not less — human experiences in the latest DX Leaders interview.
Continue reading...
-
Hyper-Relevant Experiences Are Only as Good as Your Data
When in doubt, no personalization is a much better choice than bad personalization.
Continue reading...
-
James McDermott: 'Digital Marketing Is at a Crossroads'
Lytics CEO James McDermott shares his thoughts on personalization, automation and the state of customer experience in our latest DX Leaders profile.
Continue reading...
-
The Challenges of Delivering Personalized Customer Experiences
We asked marketers what they're biggest challenges are when creating personalized customer experiences. Their answers may surprise you.
Continue reading...
-
Bridge the Data-Driven Personalization Gap With Customer Data Platforms
The traditional methods of connecting customer data fell short of marketer's needs. Customer data platforms aim to fill that gap.
Continue reading...
-
Personalized Marketing: Where We Are in 2018
Personalized marketing can help make your customers feel like more than one of the masses but what's real and what's hype?
Continue reading...
-
The Rocky Path to Personalization
A look at some of the emerging trends in personalization.
Continue reading...
-
Get to Know Your Shoppers the Way Netflix Knows Its Viewers
How many people have to unsubscribe before marketers decide to invest in truly understanding a customer’s preferences?
Continue reading...
-
Model, Measure, Validate and Optimize Your Way to Customer Journey Success
Brands that deliver on their promise of a stellar customer journey reap rewards.
Continue reading...
-
How Direct-to-Consumer Brands Are Upending Marketing
How a new generation of direct-to-consumer brands is reimagining relationship management and transforming the marketing world.
Continue reading...
-
A Marketer's Guide to GDPR: 3 Practical Tips for Compliant Personalization
Practical tips for marketers who want to continue to use personalization while remaining compliant with the GDPR.
Continue reading...