Articles
Tag: personalization
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Kevin Lindsay: Focus on the Human Experience, Not Just the Digital
Kevin Lindsay of Adobe discusses how machine learning and AI will help create more — not less — human experiences in the latest DX Leaders interview.
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Hyper-Relevant Experiences Are Only as Good as Your Data
When in doubt, no personalization is a much better choice than bad personalization.
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James McDermott: 'Digital Marketing Is at a Crossroads'
Lytics CEO James McDermott shares his thoughts on personalization, automation and the state of customer experience in our latest DX Leaders profile.
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The Challenges of Delivering Personalized Customer Experiences
We asked marketers what they're biggest challenges are when creating personalized customer experiences. Their answers may surprise you.
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Bridge the Data-Driven Personalization Gap With Customer Data Platforms
The traditional methods of connecting customer data fell short of marketer's needs. Customer data platforms aim to fill that gap.
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Personalized Marketing: Where We Are in 2018
Personalized marketing can help make your customers feel like more than one of the masses but what's real and what's hype?
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The Rocky Path to Personalization
A look at some of the emerging trends in personalization.
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Get to Know Your Shoppers the Way Netflix Knows Its Viewers
How many people have to unsubscribe before marketers decide to invest in truly understanding a customer’s preferences?
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Model, Measure, Validate and Optimize Your Way to Customer Journey Success
Brands that deliver on their promise of a stellar customer journey reap rewards.
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How Direct-to-Consumer Brands Are Upending Marketing
How a new generation of direct-to-consumer brands is reimagining relationship management and transforming the marketing world.
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A Marketer's Guide to GDPR: 3 Practical Tips for Compliant Personalization
Practical tips for marketers who want to continue to use personalization while remaining compliant with the GDPR.
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4 Big Takeaways From ConversionXL Live
Growth marketers and optimization experts gathered in Austin, Texas last week to learn more about their trade at CXL Live
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Master Marketing Basics Before Taking On Emerging Tech
Personalization, channel convergence and mobile commerce are a few of the marketing basics businesses should master before moving on to emerging tech.
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How Retailers Can Tackle 3 Big Data Challenges
Big data's application in retail has both success stories and failures. To ensure success, here are some big data challenges and tips on how to overcome them.
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