Articles
Tag: personalization
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The Power of AI in ‘Next Best Actions’
Next best actions are strategically important to engagement and the bottom line. Here's how to make sure your company is effectively determining the right ones.
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Why Gartner Thinks Most Marketers Will Abandon Personalization by 2025
Why does Gartner think 80% of marketers will abandon personalization efforts by 2025?
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1-to-1 Marketing Personalization, Myth or Reality?
Should marketers put efforts into 1-to-1 marketing when Gartner says marketers will abandon personalization efforts by 2025?
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11 Ways to Craft Personalized Employee Experiences
Is it possible to create personalized employee experiences? Some statistics say no, but we've got some believers.
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7 Insights Into Salesforce's Acquisition of Evergage
Analysts and industry observers share their insights on what the most recent Salesforce-Evergage acquisition means to the market.
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Marketing Strategies That Don’t Break the Bank
Spending millions on marketing doesn’t always correlate with success.
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What Is Machine Learning's Impact on Marketing Personalization?
Machine learning is growing. Here are some important considerations for marketers regarding machine learning’s impact on personalization.
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One Reason Personalization Fails? Customer Journey Mismanagement
It's easy to get personalization wrong. One way companies get personalization wrong is through mismanagement of the customer journey.
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6 Marketing Personalization Strategies for 2020
Marketers naturally want to personalize experiences, but the journey is never easy. Here are some marketing personalization strategies for 2020.
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Breathe New Life Into Your B2B Customer Experiences
B2B customer experience has been playing catch up to B2C CX for years. So what separates the laggards from the leaders?
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This Is the Most Egregious Act Any Brand Can Commit
I’m not a marketer, but I know what consumers want. And it's a nine-letter word that rhymes with "schmelevance."
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How to Avoid Content-in-a-Vacuum Fatigue: The Secrets Marketers Need to Know
Creating content that cuts through the constant chatter isn’t easy, but it’s so important to your success as a marketer.
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The Great Personalization Con
Personalization is really, really hard work, fraught with privacy concerns, and an unparalleled ability to annoy the hell out of customers.
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Want to Excel at Personalization? Be Like Seth
Just because we know a lot about customers doesn’t mean we have to show that we do, or use every data point in every exchange.
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