Microsoft developers now have the option to deploy their Windows Server based applications in the Amazon Web Services, and it's just the latest Amazon move to solidify its position as the true cloud leader.

Amazon announced the availability of its AWS cloud to Microsoft developers last week, and Windows Server versions 2003 R2, 2008, 2008 R2, and 2012 are all supported under this configuration. AWS Marketplace is the Amazon equivalent to the Windows Store, and it has about 20 Big Data apps available at the time of this writing.

Amazon, Microsoft and Google Battle Royale

Amazon, Microsoft and Google are locked in a cloud computing battle that has taken yet another turn in December as all three have dropped their storage prices to stay competitive. Now, Amazon wants to lure Microsoft developers over to AWS.

Not a bad strategy, considering how large of a group that is. Besides, Windows 8 has now launched, and if it takes off, Amazon could partly share in its success. 

For non developers, this arrangement may not seem like that big of a deal, but remember, Amazon is not a software company. It needs this kind of compatibility to remain viable for as wide a swath of a cloud computing base as it can get.

Learning Opportunities

In this light, combining the top cloud compute service with one of the largest sets of developers anywhere makes perfect sense. The only question then is why now? It must be Windows 8. 

AWS Marketplace Big Data Category

Amazon so far has apps like SAP Hana One on SUSE and MongoDB (MongoDB is potentially the Oracle slayer) in the new Big Data category, but other Windows Server apps like the Toad data development tool are not in the Big Data category. The Toad apps are in the Software Infrastructure category in the Marketplace. 

Amazon Web Services seems ideal for big data crunching given it's the largest of the compute cloud models. We also know the Microsoft Azure cloud is popular with Microsoft developers for obvious reasons.

Now that those Windows apps can be deployed on AWS, it will be interesting to see how fast developers migrate there. Will they flock over in droves or will it be slow and steady? We think it will be a popular choice, and soon. AWS is simply too powerful for developers to ignore in this space.