If Infochimps’ new CEO delivers half as well as he sells, then Fortune 500 companies will be lining up to move their data -- Big Data, streaming and still -- on to the company’s Infochimps Enterprise Cloud.

Cozying Up to Data Centers

Jim Kaskade, who’s leading the charge, has developed a strategy that appears to be unique in the marketplace. Infochimps is (or soon will be) partnering with big data-focused data centers and system integrators, that, combined with its big data cloud services, allows enterprises to quickly and simply deploy elastic big data solutions in public, virtual and private clouds.

Or in simpler words, Infochimps Enterprise Cloud is going to sit right next to its customers’ clouds in more than a dozen tier 4 data centers. This is already the case at the data center which houses eBay, PayPal, Disney, Fox and Sony’s clouds, according to Kaskade.

What’s the big deal about sitting in the same data center? For one, it eliminates the need for data migration.

Migrating enterprises' enormous volumes of data to the public cloud is slow, expensive and risk-laden -- a major barrier to deriving benefits from big data," explains Kaskade. "The Infochimps Enterprise Cloud allows companies to sidestep this migration, as well as a large upfront investment, and quickly begin enjoying those benefits. At any scale, we reduce the typical 18-24 month project cycles to 30 days."

Not only that, but Kaskade says that he will prove that he can provide value for his customers in 30 days or they can have their money back.


Elastic Cloud, Security Included

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But those are not the only advantages delivered by Infochimps’ Big Data PaaS strategy. Chief Information Officers say that one of the obstacles to moving Big Data Analytics to the cloud is security. That concern goes away with Infochimps Enterprise Cloud because its Enterprise Cloud shares the same cloud provider and the same level of security as its customers. (That’s why they’ll be partnering with so many different Tier 4 providers.)

By bringing the Infochimps Enterprise Cloud to its customers’ data, Kaskade says his company is providing the first virtual Big Data elastic cloud ever. That being said, he does expect to get some competition in the next 18 months, which is why he’s knocking on customer doors day and night.

Who is Infochimps competing with at the moment? The Enterprise IT groups who want to do everything for themselves, says Kaskade. And while it’s admirable that CIO’s want to undertake this themselves, it produces a poor ROI for Enterprises. Not only do they typically lack mastery of, or experience with, Big Data, but they typically can’t find the right people or tools to make it happen.

According to a survey of CIOs conducted by SSWUG, 55 percent of Big Data projects don’t get completed or fall short of their objective, 80 percent say they can’t find the right talent and 76 percent say they can’t find the right tools. 

Given that, it seems to make sense to relieve part of that effort by letting Big Data Analytics sit on a trusted cloud and to focus on what third party providers can’t provide, knowledge of your company and its very important customers.

“We have a 12-18 month opportunity to win this market” says Kaskade. He probably won’t sleep until that happens.

Image courtesy of Slovoljub Pantelic (Shutterstock)