This NiCE-sponsored report explores how brands like Shell and Lufthansa are closing CX gap — using AI to route smarter, surface knowledge faster and actually make agents’ lives easier. It’s not about replacing people. It’s about supporting them with the tools to deliver what customers actually want.
Channel
Marketing Automation
CMSWire’s Marketing Automation Channel offers a wealth of expert resources, from the latest news and groundbreaking trends to in-depth analyses of today’s automated marketing strategies. As the digital landscape evolves, automation is becoming increasingly necessary for efficiency, accuracy and personalization. Here, you’ll uncover tips, compelling case studies and forward-thinking perspectives to help you keep your finger on the pulse of marketing’s future.