Kaltura Targets Online Publishers with Open Source Video Platform

2 minute read
J. Angelo Racoma avatar

Publishers that wish to take advantage of Kaltura's (news, site) open-source video platform to push their own services can now sign up with Kaltura's recently-launched Partner Program. Targeted at resellers, system integrators OEMs, media consultants and marketing agencies, the Partner Program provides a white-label edition of Kaltura's commercial offering.

Benefits of the Kaltura Partner Program include an OEM version of the platform, flexible licensing options, and a referral program, among others.

  • OEM version of Kaltura's video-delivery platform that can be run on one's own data center or cloud service provider;
  • Flexible licensing options;
  • Kaltura's SaaS offerings;
  • Kaltura's Add-on apps;
  • Referral program that can bring in revenue;
  • Application exchange for third-party developers;
  • Partner support program, which includes trainings, support and co-marketing.

Kaltura chairman and CEO Ron Yekutiel highlights the importance of rich media in business' content strategy.

Learning Opportunities

Video is said to soon consume up to 90% of the world's cloud resources.It is therefore imperative for any online service provider to integrate and deploy functionality that would enable them to capture that huge potential.

Business Potential for Third-Party App & Content Developers

Kaltura is also starting an application exchange, similar to how Brightcove plans to market its App Cloud partners with focus on providing a multi-platform delivery of apps and content. Kaltura's Partner Program also offers support to third-party application developers for the development and sale of apps, services and solutions that integrate Kaltura technology. Publishers that participate in the Kaltura Partner Program can enjoy cross-marketing opportunities and even field-assisted sales support.

Kaltura offers its open-source video platform as a free source download at kaltura.org. A commercial version is available at kaltura.com, while organizations that wish to run the platform under their own brand can take advantage of the Kaltura Partner Program at corp.kaltura.com/partners.