Articles
Tag: video
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12 Enterprise Brands Doing YouTube Marketing Right
Here we look at some of the top brands marketing on YouTube to get their message out. Take a look, take inspiration, and take action.
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Microsoft Updates Stream Video Service, Now Generally Available
In July 2016, Microsoft launched a preview release of an enterprise video service called Stream. At the time the company promised the service would become "the de facto video experience within Office 365," but we heard little of how that would happen — until today. Today, Redmond, Wash.-based Microsoft announced
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How to Engage Customers With Video Experiences They Love
Generation Z — the generation younger than millennials — has a radically different relationship with video than their parents. More than just passive entertainment, they see online video as a way to find practical information and instruction on everything from Minecraft to hair braiding to the latest dance moves.
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Improve SharePoint Adoption With Contextual Bite-Sized Training
When companies want to get their employees adopt SharePoint, they would always think of providing training. But, they never stop to think of a better way to provide training. They forget that some training methods just work better than others.
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How Big Data Will Shape the Hypercompetitive Online Video Space
In the competitive online video race for eyeballs, big data is a big deal. Both Netflix and Hulu report 75 percent of of their audience viewing is based on recommendations. These players are constantly tweaking their algorithms, casting the net further to gain valuable insights to encourage audiences to stay tuned.
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The Anatomy of a Company Culture Video
It’s 2017, and video marketing is on the rise. We’re all aware of the benefits of a strong video marketing campaign, but it can be tough for companies new to video to know where to start.
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3 Things to Consider Before You Make Your Next Marketing Video
Video is arguably the future of content marketing. Within the next year, Cisco predicts video will account for 69 percent of all consumer internet traffic. YouTube has more than a billion users that watch hundreds of millions of hours and generate billions of video, the company reports. Video
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Gartner: Brightcove, MediaPlatform, Kaltura, VBrick, Panopto Lead in Enterprise Video
Enterprise video content management system vendors offer different messages and strategies, which creates a "confusing" marketplace, Gartner analysts maintain. The analysts made this observation in the Magic Quadrant for Enterprise Video Content Management, released late last month.
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Atlassian HipChat Gives Amazon Alexa a Voice in Collaboration
Atlassian HipChat is capitalizing on artificial intelligence (AI) through a first-of-its-kind integration with Amazon Echo. Alexa is the artificial intelligence (AI)-based personal assistant that consumers use through the Amazon Echo smart speaker.
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Twitter Monetizes Videos With Amplify Publisher Program
Twitter plans to share ad revenue with video creators who upload their content to the microblogging platform. Through its Amplify Publisher Program, San Francisco-base Twitter will give US video creators multiple new ways to monetize content. According to a blog post by Guy Snir, director of product management at
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Cisco Meeting Server Brings Skype for Business into Video Rooms
When San Jose, Calif-based Cisco closed on its $700 million acquisition of London-based video infrastructure and collaboration software vendor Acano in January, it stated it wanted to "drive video everywhere.
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Panopto Makes Skype Video Searchable, Shareable
Skype for Business continues to attract a lot of love from third-party vendors — including Seattle-based Panopto. With this week's upgrade of its video content management platform, Panopto included Skype for Business integration.
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Microsoft Stream Aims to Fuel Enterprise Video Use, Management
Microsoft is inviting users to preview Microsoft Stream, its new video service for business. Microsoft said the product makes it easier for businesses to access and discover video content companywide and "democratizes access to and discovery of video at work.
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Hootsuite Integrates Video With Social Media's Big 4
Hootsuite is integrating with four major social media platforms — a move designed to help marketers engage with consumers on video content. The Vancouver, British Columbia-based social media management provider launched the integrations with YouTube, Facebook, Twitter and Instagram. Hootsuite's business model banks on integrations with social media platforms.
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