Adobe has released the latest version of its web conference platform including enhancements in screen sharing, its virtual whiteboard, social media integration and compatablity with and Microsoft Lync 2013. 

Adobe Connect 9.3 will debut early this fall.

Rocky Mitarai, senior product marketing manager for Adobe, told CMSWire the company's offering goes beyond the standard meeting experience because it's an end-to-end solution that includes capabilities in meetings, elearning and webinars. 

It's an easy-to-use solution ("immediately jump into it without any downloads") that offers robust security options for clients such as the US Department of Defense. It also, he said, easily integrates into existing infrastructure and lets users easily build custom apps.

Key Features

Alistair Lee, senior product enablement manager for San Jose, Calif.-based Adobe, broke down some key features in a call with CMSWire and on an Adobe blog:

customer experience, Adobe Boosts Web Conferencing Through Connect 9.3

Screen sharing. Adobe Connect 9.3 includes a new screen sharing control panel that enables users to preview what’s being shared, control the video and the audio in the meeting, manage participants, interact with chat and respond to any notifications.

Virtual whiteboard. New tools such as new pen and pencil tools join Adobe's marker and highlighter. The update also includes a brand new color picker and the ability to arrange layers. Customers can also use their virtual whiteboard just like they would a classroom one. Recording notes on the whiteboard simulates the in-classroom experience.

Social media integration. In Adobe Connect 9.2, Adobe added event registration through Facebook or Google. In Adobe Connect 9.3, Adobe allows meeting/webinar attendees to promote events from the actual event. Users can add Twitter and Facebook buttons to events.

Salesforce/Microsoft integration. Adobe's adding a app where users can see all of their Adobe Connect events and registrations within Qualified leads is part of the equation here through event analytics. Adobe's also releasing a new MS Lync 2013 add-in, which lets customers get into an Adobe Connect meeting room directly from their MS Lync contacts list.

10 Years Running

Lee was also excited about the ability to build apps into Adobe Connect 9.3.

"Our customers and partners can write apps that work inside Adobe Connect," he told CMSWire. "Just like you download an app on your smartphone, you an download app into Adobe Connect."

Adobe Connect is on its 10th year, according to Mitarai. It has about 25,000 customers.

He boasted about its potential for marketers, telling CMSWire that Adobe Connect lets marketers define an experience for an audience and promote their brand in the best way.

Cost is $500 per year per host. It is expected to be available sometime in September.