Virtualization provider VMware has updated its Socialcast social network with instant messaging, project management and admin controls in the product's latest release.

IM or Activity Stream?

Clearly, the activity streams we're all familiar with in the Facebooks and Yammers of the world are the default for social networks in so many companies. But sometimes, interactions don't need to be part of the stream, and that's why Socialcast has included an instant messaging option in this release. It's one of those tools people just aren't going to stop using even when they are on those social networks.

Sort of like email. When it comes down to it, people will return to the tools they know best, and instant messaging certainly falls into this category. Just ask Telligent. It also released an IM update to its Enterprise social network this week. While not a big update, adding IM is a way for both companies to keep people inside the app and not have them leave to go use gchat or whatever their favored method for contacting someone right away is.

It's called Socialcast Messenger, and it's the mobile version of Socialcast Private Message. Messenger can share files and photos so colleagues can constantly stay in touch and in the workflow.

Learning Opportunities


Find coworkers, share documents and receive notifications when new messages are received with Socialcast Messenger.

Project Management, Admin Controls

VMware has also added a feature called Socialcast Projects, and it can track deliverables, action items and due dates. No email needed or status meetings needed. For admins, there is a command and control interface update allowing for configuring and customizing communities based on whatever requirements are needed. Manage security, people, access or integrate Socialcast with other systems. It also includes auditing and reporting.

Socialcast is free for up to 50 users, and after that it is US $5 per month per user for the SaaS version. That price is also determinant upon having at least 100 users and purchasing an annual contract. Very large accounts will need to use the on premise configuration.