Articles
Tag: messaging apps
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What Every Marketer Needs to Know About Microbrowsers
With billions of monthly users, private messaging apps have become a huge opportunity for marketers.
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Time Is of the Essence With Social Messaging Apps
It’s one thing to use social messaging apps and another thing to use those apps effectively.
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Slack CEO Stewart Butterfield: Email 'Very Useful,' But ...
BOSTON — Gotcha. Slack CEO Stewart Butterfield admitted email is "very useful." Butterfield spoke yesterday to some of the 21,000 attendees attending the HubSpot Inbound annual marketing conference at the Boston Exhibition and Convention Center.
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Snap Files Long-Awaited IPO, Seeks $3B
This debut is the first time potential investors have gotten solid information about the company’s financials.
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No, No, No: Snap Did Not Open an International HQ in London
Everyone, it seemed, was happy to report Venice, Calif.-based Snap, the parent company of Snapchat, was making London its international headquarters.
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Why the Chat App Will Kill the Internet Browser
Software has completely changed the way consumers communicate with the world and many of these changes have been driven by the emergence of a powerful new player in the field: chat apps.
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Can Customer Messaging Apps Improve Conversions?
Few people who are in the middle of an online transaction want to stop to make a phone call with the sales team. Chat support is faster, but it isn’t always great either because you sometimes have to liberate yourself from a labyrinth of menu items just to find help.
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So You Want to Integrate Messaging Into Your App
Legend has it that SMS started as a “poor-man’s” channel for network company technicians. The originally modest and simple concept of sending text as a message from one phone to another grew into a very big business for carriers.
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On Our Radar: Cotap
We continue today our series looking at tech companies to watch in 2016. We began yesterday with a peek into Affectiva and a look into hot tech trends. Today, we catch up with Cotap, an enterprise communication platform. Year founded: 2013 Founders: Jim Patterson and Zack Parker Founders backgrounds: Jim
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One Happy Family: Marketing, Messaging Apps and the IoT
Marketing and creativity has typically gone hand-in-hand. But many of the marketing folks I know are also innovative — and strike me as far more Silicon Valley than Madison Avenue. There's no argument that marketing departments want to get their messages in front of as many people as possible.
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