Mobile device management provider Zenprise has released its quarterly report looking at mobile trends in the enterprise. Results identify iPad as the main factor in iOS growth, while Android dominates key verticals.

The report, Mobile Device Management Cloud Report -- Q3 2012,  is composed of data from Zencloud customers who use the Mobile Device Management system. The report focuses on the top two mobile leaders, Apple iOS 6 and Google Android, the trends of the two mobile giants and the shift in management from mobile devices to apps and similar content.

iPad and the iOS

Zenprise analyzed data from their customers to determine which Apple device has the most growth since the last report. iPhones were used by 42 percent of those surveyed, while one percent used iPods. Over half of the Zenprise customers, 57 percent of those in the survey, use the iPad and therefore make it a dominant force in iOS growth. The report says that this increase is because of mobile line-of-business and secure content initiatives are often regulated to tablet users more than the other devices.


Android and Vertical Data

With this report, Zenprise completed their first analysis of vertical data and found key differences in a vertical platform, compared to their other findings. Android tends to be a popular device of choice for field-based users as they are less expensive, give users more control and are more applicable within hardware platforms. Therefore, while the iOS system is the most dominant operating system for mobile and tablet devices, with vertical data Android is revealed to be a leader in transportation, healthcare and telecom services.


An App Report

The report not only focuses on device trends, but also on apps. It concluded that more organizations are using 39 percent more blacklisted apps and 5 percent more whitelisted apps compared to the last quarter. From the vertical data collected, the most common blacklisted apps are related to banking, entertainment and communication services, while the most common whitelisted apps are from legal, utilities and communications-based companies.

Within the mobile policies sector, most users want to use policies that either protect data or have business initiatives. For example, the report states that the passcode feature is the most used policy at 62 percent, while GPS is at 39 percent and Wi-Fi is at 29 percent. Some policies did not fare so well. Restriction of devices resources or apps, such as camera or Bluetooth, decreased to 29 percent from the 34 percent of last quarter.

Changing Trends

Over the last few years, Zenprise has released these quarterly reports to determine customer trends within the mobile community. When they first started these reports in 2011, they found that most customers were using the iOS system and that many companies were struggling to implement mobile security policies. At the end of 2011, they determined more companies were taking a practical approach to their mobile strategy, while others are more keen on investing their time into the business side of mobile.