Articles
Tag: apps
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The Problem with App Measurement: Time to Break Down the Walls
Facebook isn't the only one with a measurement problem (though it may well be the most publicized.) The problem exists across apps everywhere — and before you jump to conclusions, remember this.
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Salesforce Unveils My Salesforce1 & SalesforceA: Apps for a Mobile World
SAN FRANCISCO — Do you really need yet another app for your phone to remind you about work and all those tasks you need to accomplish? Salesforce thinks you do. The company used the
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How In-App Messages Turn Customers into Loyal Fans
At its Worldwide Developers Conference in June, Apple announced changes coming to iOS 10 (now available in beta) that will make push notifications more powerful than ever. These “rich noti
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Want to Know What Your Customers Do With Your Apps?
SimilarWeb has incorporated the mobile intelligence functionality it acquired from Quettra last year.
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Apple Still Rules the App Market
While the vast majority of mobile devices worldwide run Google’s Android operating system, Apple’s App Store that remains the cash cow. This is the case even though Google Play downloads s
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Why Do So Many People Uninstall Apps?
This is why it has acquired the mobile intelligence start-up Quettra.
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News You Can Use: Your Apps Are Hanging With Bad Actors
Almost 9 percent of popular apps downloaded from Google Play interact with websites that could compromise users’ security and privacy, according to a study released this month by researchers at
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Stop Trying to Force an App Down My Throat
If you hide content from mobile users behind an annoying prompt that suggests they'd be happier downloading an app, stop. Just stop. Google says so. Starting Nov. 1, Google will penalize web propertie
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Wefi Helps You Track Your Customers
The Mobile Stalker Marketing space has a new player. OK, we know these marketing tech software providers aren't out to enable stalkers. But the technology does provide stalker-like qualities, doesn't
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Appcelerator Eyes Big Fish in Mobile App Dev Space
Appcelerator, a Gartner mobile app developer leader, released a platform today that allegedly solves a pain point for mobile developers: integrating data into mobile apps. The Mountain View, Calif.-ba
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HP and Oracle: 2 Big Fish Play Nice Together
Sometimes the big boys play nice with one another, like Adobe and SAP. This week, HP and Oracle are playing nice -- or at least their technologies are. This is the tech world, after all, and vendors r
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Is Microsoft Investing in a Google Android Competitor?
Anyone who still thinks that Android is truly open source, move along, there’s nothing here for you. For those that believe Google has imposed too much control over it, then news that Microsoft
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Deliver Big Data in Bite-Sized Pieces with Mainstream Apps
But without these answers we'll be unable to develop the data driven-apps that analysts are flagging as the next “Big Thing” in the sales and marketing arena.Breaking Down to Bit
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Will Cloud Foundry Be Key to Computing's History?
“The times they are a changin’.” For anyone who’s not a fan of rock music history that quote may not resonate, but it comes from a song that Bob Dylan wrote in the 1960s. It de
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