Articles
Tag: apps
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The Problem with App Measurement: Time to Break Down the Walls
Facebook isn't the only one with a measurement problem (though it may well be the most publicized.) The problem exists across apps everywhere — and before you jump to conclusions, remember this. Siloed measurement practices are not intentionally designed to mask the truth or hold back information for nefarious reasons.
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Salesforce Unveils My Salesforce1 & SalesforceA: Apps for a Mobile World
SAN FRANCISCO — Do you really need yet another app for your phone to remind you about work and all those tasks you need to accomplish? Salesforce thinks you do.
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How In-App Messages Turn Customers into Loyal Fans
At its Worldwide Developers Conference in June, Apple announced changes coming to iOS 10 (now available in beta) that will make push notifications more powerful than ever.
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Want to Know What Your Customers Do With Your Apps?
Tel Avi-based SimilarWeb has incorporated the mobile intelligence functionality it acquired from Quettra last year into a new offering called SimilarWeb Portrait. Portrait's mission is straightforward: to track the app’s user behavior, which is anonymized, from the moment the app is downloaded. Armed with this user data, or portrait
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Apple Still Rules the App Market
While the vast majority of mobile devices worldwide run Google’s Android operating system, Apple’s App Store that remains the cash cow. This is the case even though Google Play downloads surpassed those from iPhones and iPads in the United States for the first time.
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Why Do So Many People Uninstall Apps?
Tel Aviv-based SimilarWeb, a company that prides itself on being able to tell its customers what is happening anywhere, anytime on any place on the Internet, is adding more visibility into one particular channel: mobile apps.
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News You Can Use: Your Apps Are Hanging With Bad Actors
Almost 9 percent of popular apps downloaded from Google Play interact with websites that could compromise users’ security and privacy, according to a study released this month by researchers at the University of California, Riverside.
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Stop Trying to Force an App Down My Throat
If you hide content from mobile users behind an annoying prompt that suggests they'd be happier downloading an app, stop. Just stop. Google says so. Starting Nov. 1, Google will penalize web properties that show an app install interstitial instead of the expected mobile content.
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Wefi Helps You Track Your Customers
The Mobile Stalker Marketing space has a new player. OK, we know these marketing tech software providers aren't out to enable stalkers. But the technology does provide stalker-like qualities, doesn't it? Watch your potential customer's every move — in-store, at-home or on-the-go. The latest is wefi, a Menlo Park,
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Appcelerator Eyes Big Fish in Mobile App Dev Space
Appcelerator, a Gartner mobile app developer leader, released a platform today that allegedly solves a pain point for mobile developers: integrating data into mobile apps. The Mountain View, Calif.-based provider released Appcelerator Arrow, a framework for building and running mobile-optimized APIs.
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HP and Oracle: 2 Big Fish Play Nice Together
Sometimes the big boys play nice with one another, like Adobe and SAP. This week, HP and Oracle are playing nice -- or at least their technologies are. This is the tech world, after all, and vendors realize their customers use other vendors here and there.
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Is Microsoft Investing in a Google Android Competitor?
Anyone who still thinks that Android is truly open source, move along, there’s nothing here for you.
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Deliver Big Data in Bite-Sized Pieces with Mainstream Apps
But without these answers we'll be unable to develop the data driven-apps that analysts are flagging as the next “Big Thing” in the sales and marketing arena. Breaking Down to Bite-Sized Pieces Customers want “mainstream” apps that are useful, provide information or tie into key personal or business data.
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Will Cloud Foundry Be Key to Computing's History?
“The times they are a changin’.” For anyone who’s not a fan of rock music history that quote may not resonate, but it comes from a song that Bob Dylan wrote in the 1960s.
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