Social media moves so fast, it's hard to keep up.  Here are the week's top stories in scan-friendly format:

  • Web 2.0 Etiquette
  • Social Media Expert Burnout
  • Twitter Becoming A Social Network
  • "Every Individual Is Now An Entrepreneur"
  • Apps from DEMO You Should Know About

Web 2.0 Etiquette

With high-speed "Web 2.0" communications technologies and social networking, participants forget the basics of etiquette. B.L Ochman offers a few tips to help you make the most of interacting socially on the Internet.

Highlights: do not use programs that auto-follow people back those who follow you on Twitter. This takes away from the authenticity of the human connections found on twitter.

When sending an email about an alert or safety concern, check before forwarding it on. Fake warnings -- getting cancer from your shampoo and the like -- are annoying and waste people's time.

Only send an IM when the response you need can't wait for a return e-mail. Preserve instant messages for situations where immediacy is truly necessary.

Social Media Burnout Syndrome

Ever feel overwhelmed with the sensation that you're too connected? Does keeping abreast across your various electronic communications affect your real-life relationships in a negative way?

If so, you may be suffering from "social media burnout," and we recommend watching this video from to seek help!

Twitter driving traffic, becoming a social network

HitWise recently looked at analytics data from Twitter and made some stark observations. How do Twitter users utilize their 140 character allotment, and how does it compare to email, Facebook and search engine usage?

Of downstream visits to social networks and entertainment-focused websites, Twitter sent roughly 1 in 5 visits. This means visitors to sites like Facebook, MySpace, Flickr, and YouTube are finding a lot of the content hosted there based on referalls from Twitter.

So it's clear that, amidst all the navel-gazing, Twitter users do use their 140 characters to share media and distribute content. Of the outgoing links from the microblogging site, few send followers to informative sites or retail website; most go to entertainment destinations. For more information and further analysis, review the Hitwise report.

"Every Individual Is Now An Entrepreneur" 

Reid Hoffman, a successful Silicon Valley entrepreneur and CEO of, recently appeared on Charlie Rose and provided some interesting insights into social media, particularly how it plays into job creation in the sour economy. Hoffman claims LinkedIn adds one million new users to its site every 17 days.

In his opinion, the economic crisis can only be solved if every person thinks like an entrepreneur and innovates his way out of this mess. As Hoffman put it: 

"I actually think every individual is now an entrepreneur, whether they recognize it or not. [...] Average job length is two to four years. That makes you [...] the entrepreneur of your own small business. How do you get to your next gig? How do you do your career progression?

All these things now fall on the individual shoulders. And so, they're essentially [...] entrepreneurs in terms of the business of themselves and how they drive that."

Apps from DEMO You Should Know About

DEMO recently concluded in Palm Desert, California. This twice-yearly conference highlights the best applications and services that use the event as a launchpad. TechRadar was there and shares a few must-see services to pay attention to:

Symantec Guru makes family tech support easier. If you're a techie, you're probably the "go-to" person when members of your family have technical questions. Utilizing web conferencing and screensharing technologies, you can assist them remotely, therefore saving a trip to their home or office to answer basic questions. (This also kinda ties into the "everyone's an entrepreneur" point Hoffman made above. Social media makes you part of the business of tech support!)

Symantec Guru, to be brief, gives parties an easy way connect to PCs remotely.

Xmarks: bookmarking with smarts. A product called Xmarks generates a shared bookmarks database similar to But it also goes a step further, adding a reputation engine to your links -- which effectively turns your network into a huge web-based reputation system. Like digg, the more people that bookmark a site or URL, the more trust it gains and higher it will appear in results.

To check out other notable services and web apps, check out TechRadar's coverage (helpfully linked above).